WINE TO ASIA - Shenzhen (China)

14 - 16 May 2026

Shenzhen New Exhibition Center

Wine to Asia, as the first world-class wine and spirits exhibition in Shenzhen jointly organized by Veronafiere (Vinitaly organizer) and Shenzhen Pacco Cultural Communication, will be a new professional and comfortable trade-focused platform with diverse and potential consumer markets from Shenzhen to whole Asia.

With more than one hundred years of experience, as the leading organizer of trade shows and events in Italy, Veronafiere cooperates with Shenzhen Pacco, the leading organizer of exhibition and marketing events of wine and spirits in China, to provide opportunities to build worldwide and efficient network for wine and spirits.

WHY EXHIBIT

SHENZHEN, BECOMING THE MAIN MEETING POINT FOR BUSINESS IN ASIA

The venue of Wine to Asia will be located in Shenzhen, the city which lies along the coast of the South of China and immediately north of Hong Kong.

INTERNATIONAL TRADE SHOW AND MATCHMAKING

The new edition of Wine to Asia will be held in Shenzhen World Exhibition & Convention center, halls 6 & 8, with an exhibition area of 40,000 square meters where will be set for theme-based pavilions and special zones for Natural wine, Champagne, Spirits.

Wine to Asia will feature a professional representation of international wine and spirits image with seminars by industry professionals, specialized masterclasses, grand-tasting and international buyer's lounge for B2B appointments. It's now the best opportunity to implement business relations and enhance the perception of the quality and value of exhibitors' brands.