27.11.2015
With a 15% increase in foreign buyers, and a decrease in Italian ones (-8%), Fiera Milano’s lifestyles show is rediscovering an exclusive, innovative “Made in Italy”
A trend lab and a format that is ever more evolved when it comes to the new dimensions of the home and the individual. The second autumn edition of HOMI, the Lifestyles Show from Fiera Milano has come to a close with an increase of 16% in terms of foreign visitors, from 105 countries. Some of the countries most represented included China, France and Russia, with a significant increase for both Spain (+50%) and Japan (+28%).
It is these positive results from foreigners, with an increase in absolute figures, that demonstrates that the show has evolved and is able to decisively take on different markets and provide concrete, interesting offerings for style and taste throughout the world.
HOMI is establishing a new way of conceiving of a trade show, able to change while still being characterised by continuity edition after edition, always finding new lifeblood, coming up with events and initiatives that highlight companies, that offer ideas and explain the trends.
With its dynamic nature, which reflects a market that is continuously changing, it focuses on traditions from Italy and elsewhere, and is especially aimed at renewed interest in niche products with a strong personality.
“With HOMI, we brought an exciting world to Milan - with 1,400 exhibiting companies, 25% of which are foreign and represent 39 countries, as well as established brands and new start-ups in the style industry – says Corrado Peraboni, CEO of Fiera Milano – With such diverse companies, we managed to pair global tastes with the culture of each individual country. A large focus was put on Made in Italy, which is much beloved by the entire world, and has shown that it is able to evolve, globalise and stand out while at the same time remaining exclusive and full of those typical qualities that people like and that satisfy buyers. The buyers at the show came from 71 countries, a result of Fiera Milano’s collaboration with ICE-ITA. It is important to point out that 25% of the exhibitors at the show – about 300 of them – have already expressed interest in investing in the next edition, signing on even before leaving the pavilions.”
The wide breadth of this edition of HOMI was seen in the exhibition areas and event areas, with numerous corollary events, from meetings for professionals to initiatives aimed at supporting up-and-coming designers.
One of the many events that characterised the show was La Magnifica Forma, an exhibition/event on museum design that also takes HOMI into the city. From 24 September to 18 October, La Magnifica Forma will be open to the public in the Collector’s Gallery of the Palazzo delle Stelline, a prestigious location in Milan, thus making for an additional event of interest for tourists and locals fascinated by this combination of art and culture and the themes of Expo.
The next appointments for the lifestyles show are HOMI Moscow, from 14 October to 17 October 2015 at the Crocus Expo Center, and HOMI in Milan from 29 January to 1 February 2016.
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2024 Calendar
Expo Riva Schuh & Gardabags - Riva del Garda 13-16 January 2024
SIGEP - Rimini 20-24 January 2024
TISE - The International Surfaces Event Las Vegas 24-26 January 2024
FIERAGRICOLA - Verona 31 January-3 February 2024
Samuexpo - Pordenone 1-3 February 2024
Pescare Show - Vicenza 3-4 February 2024
Hospitality - Il Salone dell'Accoglienaza - Riva del Garda 5-8 February 2024
Aquafarm/Novel Farm - Pordenone 14-15 February 2024
ForumPiscine - Bologna 14-16 February 2024
OUTEX - Bologna 14-16 February 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
CUCINARE - Pordenone 2-10 March 2024
Ortogiardino - Pordenone 2-10 March 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
Progetto Fuoco - Verona 28 February-2 March 2024
Key Energy - Rimini 28 February-1 March 2024
Vinitaly - Verona 14-17 April 2024
Enolitech - Verona 14-17 April 2024
Sol & Agrifood - Verona 14-17 April 2024
Radioamatore Hi-Fi car - Pordenone 20 21 April 2024
Next Mobility Exhibition - Milano 8-10 May 2024
Transpotec - Milano 8-11 May 2024
Wine to Asia - Shenzhen 9-11 May 2024
Expo Riva Schuh & Gardabags - Riva del Garda 15-18 June 2024
Xylexpo - Milano 21-24 May 2024
RIMINIWELLNESS - Rimini 30 May-2 June 2024
Wine South America - Brasil 3-5 September 2024
MILANO Fashion&Jewels - Milano 14-17 September 2024
Marmomac - Verona 24-27 September 2024
SUN Beach&Outdoor Style - Rimini 9-11 October 2024
SIA Hospitality Design - Rimini 9-11 October 2024
FIERACAVALLI - Verona 7-10 November 2024
Ecomondo - Rimini 5-8 November 2024
IBE - Rimini 19-21 November 2024
2025 Calendar
MARCA - Bologna 15-16 January 2025
PTE - Milano 22-24 January 2025
Bit - Borsa Internazionale del Turismo - Milano 9-11 February 2025
SANA Food - Bologna 23-25 February 2025
Italia Legno Energia - Arezzo March 2025
Horeca Next - Pordenone 10-12 February 2025
SANA Beauty - Bologna 20-23 March 2025
ZOOMARK - Bologna 5-7 May 2025
AUTOPROMOTEC - Bologna 21-24 May 2025
IPACK-IMA - Milano 27-30 May 2025
Pharmintech - Milano 27-30 May 2025
RIVE - Pordenone 5-7 November 2025
HOST - Milano 17-21 October 2025
SICUREZZA - Milano 19-21 November 2025
MADE EXPO - Milano 19-22 November 2025
Global Elevator Exhibition - Milano 19-21 November 2025