15.07.2014
ALREADY A FLOOD OF REGISTRATIONS FOR THE GERMAN STOP OF THE GELATO WORLD TOUR (22-24 AUGUST, ALEXANDERPLATZ, BERLIN), AND IN THE MEANTIME ALL THE WINNERS OF THE PREVIOUS STOPS IN THE FIVE CONTINENTS ARE GETTING READY FOR THE GRAND FINALE (5-7 SEPTEMBER, PARCO FELLINI, RIMINI), WHICH WILL DECIDE THE WORLD’S BEST GELATO FLAVOR!
Anzola dell’Emilia, Bologna, July 14th, 2014 – After having conquered the palates of thousands of people in Rome, Valencia, Dubai, Melbourne, and Austin, the Gelato World Tour Village is ready to welcome lovers of artisanal gelato to Alexanderplatz, Berlin, on 22-24 August 2014. While fans are celebrating Germany as winner of the 2014 world cup in Brazil, Berlin is preparing to win also the title of gelato world capital. German gelato artisans have welcomed the news with a flood of registrations. Soon the jury will decide which 16 artisans will compete to win the title of World’s Best Gelato – Germany.
The German competition is being organized by two “top players” in the gelato world: the prestigious Carpigiani Gelato University, with its 13 campuses on five continents, and Sigep – Rimini Fiera, the most important artisanal confectionery trade show, along with the support of Italian display case manufacturer IFI, the only company in the world to use artisanal gelato to win the top design award – the Compasso d’Oro – thanks to the GWT Bellevue dipping case, and MEC3, top producer of ingredients for artisanal gelato and pastry, not to mention UNITEIS, the association of German gelato artisans.
The Gelato World Tour Village in AlexanderPlatz will be open to the public, free of charge. Visitors young and old will learn the secrets of artisanal gelato, participating in free seminars and mini lessons held by master gelato artisans from Carpigiani Gelato University. It will also be possible to participate in the seminar held by IFI on how to design a successful gelato shop, or to discover the thousands flavors of gelato thanks to the courses designed for the public and taught by master artisans from MEC3’s International School of Gelato.
To taste the delicious flavors prepared by the 16 competing artisans, visitors can purchase a Gelato Ticket at the Infopoint located in the village. The Gelato Ticket costs five euros and provides the holder with five tastes (two cups and three mini cones). Purchasers become part of the jury and can vote for their favorite flavor, not to mention being automatically entered in the Taste & Win! Contest, which will award a latest-generation iPad to the selected winner. Other contests in the Village include the Tonda Challenge by IFI, where contestants will compete to win the Golden Scoop, as well as the Cookies Best Tester by MEC3, which will award the popular Cookie’s Cup. For more information: www.gelatoworldtour.com.
On 7 September the jury of experts and journalists, along with the popular jury, will decree the best flavor in the world. The same day the fortunate winner of the Gelato for Life contest will be selected, earning the right to a free gelato every day for 10 years from one of the gelato shops in the MyGelato App network, the free Carpigiani app that puts artisanal gelato shops on iOS and Android smartphones.
The Gelato World Tour is the first international roadshow focused on spreading the culture of Italian artisanal gelato, celebrating the freshness and high quality of this delicious, healthy, and exquisite food. At each stop, 16 gelato artisans compete with their best flavors, which are voted on by the public and a technical jury, not to mention the competing gelato artisans themselves. For the German stop the technical jurors will be Mario Dressino and Annalisa Carnio.
It is still possible to sign up. Gelato artisans in Germany who want to impress the public with their best flavor can register by filling out the form at www.gelatoworldtour.com/artisan-gelato-makers and then sending it to the Gelato World Tour Committee (fax +39.051.6505.305, e-mail committee@gelatoworldtour.com).
Germany is ranked second in the world for number of gelato shop (almost 9,000), but in first place for passion and artisanal passion. The link between Germany and Italy in this business is very strong, and the roots of this ancient trade run deep thanks to the Italian gelato artisans (especially from Zoldo and Cadore) who emigrated to Germany in the late 1800s and early 1900s. The flood of high-level registrations after signups were opened and the jury selected make it evident that the competition will see some excellent recipes.
Berlin will be the final stop of the Gelato World Tour before the Grand Finale which will be held 5-7 September in Piazzale Fellini in Rimini, near Europe’s most famous beach and next to the Grand Hotel made famous by the Rimini native Federico Fellini in his film Amarcord. Participants in the competition will include the finalists from all the previous stops. In fact, 24 artisans from five continents will compete with their best flavor, and at the end of the event the World’s Best Gelato will be declared. Fireworks will punctuate final celebrations.
The choice of Rimini as the location for the concluding event of this fantastic journey through the delicious world of gelato was due to the fact that this city is the home of Sigep, the International exhibition for the artisan production of gelato, pastry, confectionery, and bakery, created by Rimini Fiera. The local gelato shops of Rimini will be closely involved. Dozens of shops, supported by CAN and Confartigianato, have already signed up to participate and have been added to the interactive MyGelato App. Specially designed flavors will guide visitors through tasting tours, which, starting from Fellini park, will branch out in one direction towards Riccione, through shopping and wellness districts, and in the other direction towards Torre Pedrera, through areas of fun and water, not to mention the historical center. Many other initiatives will entertain the public, strengthening the bond among tour, local territory, and artisanal gelato shops.
The mission of Gelato World Tour, an event supported by the Ministry of Foreign Affairs – General Directorate for the Promotion of National Systems, Ministry of Economic Development, Road to Expo 2015, and Emilia Romagna Region, is to spread the culture of Italian gelato, a fresh, unique artisanal food, to the public at large worldwide. So far, “Mission Accomplished” with great success. So much so, that a second edition is already being organized.
MŽ Consulting & Fairs
Poslovne storitve
Matjaž Žigon s.p.
Head Office:
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Slovenija
Tel.: +386 (0)1 750 94 90
E-mail: info@mz-consulting.org
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E-mail: hilal@mz-consulting.org
2024 Calendar
Expo Riva Schuh & Gardabags - Riva del Garda 13-16 January 2024
SIGEP - Rimini 20-24 January 2024
TISE - The International Surfaces Event Las Vegas 24-26 January 2024
FIERAGRICOLA - Verona 31 January-3 February 2024
Samuexpo - Pordenone 1-3 February 2024
Pescare Show - Vicenza 3-4 February 2024
Hospitality - Il Salone dell'Accoglienaza - Riva del Garda 5-8 February 2024
Aquafarm/Novel Farm - Pordenone 14-15 February 2024
ForumPiscine - Bologna 14-16 February 2024
OUTEX - Bologna 14-16 February 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
CUCINARE - Pordenone 2-10 March 2024
Ortogiardino - Pordenone 2-10 March 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
Progetto Fuoco - Verona 28 February-2 March 2024
Key Energy - Rimini 28 February-1 March 2024
Vinitaly - Verona 14-17 April 2024
Enolitech - Verona 14-17 April 2024
Sol & Agrifood - Verona 14-17 April 2024
Radioamatore Hi-Fi car - Pordenone 20 21 April 2024
Next Mobility Exhibition - Milano 8-10 May 2024
Transpotec - Milano 8-11 May 2024
Wine to Asia - Shenzhen 9-11 May 2024
Expo Riva Schuh & Gardabags - Riva del Garda 15-18 June 2024
Xylexpo - Milano 21-24 May 2024
RIMINIWELLNESS - Rimini 30 May-2 June 2024
Wine South America - Brasil 3-5 September 2024
MILANO Fashion&Jewels - Milano 14-17 September 2024
Marmomac - Verona 24-27 September 2024
SUN Beach&Outdoor Style - Rimini 9-11 October 2024
SIA Hospitality Design - Rimini 9-11 October 2024
FIERACAVALLI - Verona 7-10 November 2024
Ecomondo - Rimini 5-8 November 2024
IBE - Rimini 19-21 November 2024
2025 Calendar
MARCA - Bologna 15-16 January 2025
PTE - Milano 22-24 January 2025
Bit - Borsa Internazionale del Turismo - Milano 9-11 February 2025
SANA Food - Bologna 23-25 February 2025
Italia Legno Energia - Arezzo March 2025
Horeca Next - Pordenone 10-12 February 2025
SANA Beauty - Bologna 20-23 March 2025
ZOOMARK - Bologna 5-7 May 2025
AUTOPROMOTEC - Bologna 21-24 May 2025
IPACK-IMA - Milano 27-30 May 2025
Pharmintech - Milano 27-30 May 2025
RIVE - Pordenone 5-7 November 2025
HOST - Milano 17-21 October 2025
SICUREZZA - Milano 19-21 November 2025
MADE EXPO - Milano 19-22 November 2025
Global Elevator Exhibition - Milano 19-21 November 2025
Poslovne storitve, Matjaž Žigon s.p., avtorske pravice pridržane
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