14.04.2015
http://www.gelatoworldtour.com/press/press-releases-2/
Tokyo, 8 April 2015 - After the big success in Singapore last March, Gelato World Tour, a celebration of the artisan iced treat enjoyed worldwide as a healthy and mouth-watering food, will land in Tokyo in September 2015. For three consecutive days, Tokyo will become the Gelato-Capital of the world.
The “Formula One of Gelato” will take place on 4-6 September, 2015 at the Komazawa Park. Its mission is to spread the culture of Italian-style gelato, a fresh, artisan food product throughout the world. Visitors to the Gelato World Tour will enjoy lessons and workshops on the ancient art of creating gelato from Italian experts and they will witness the competition involving the final selection of 16 flavors from Japan and the Far East Asia countries. World-class artisan gelato chefs will present their creation and the three winning flavors will join the world’s best flavors from the various competitions held during the 2015-2017 edition of this tour. Admission to the event will be free for the public.
The Gelato World Tour, which has the patronage of the Italian Ministry of Foreign Affairs and of Economic Development, is the first international traveling competition in search of the best flavors in the world and is directed by the prestigious Carpigiani Gelato University and Sigep – Rimini Expo, the most important trade fair in the world for the artisan creation of gelato, pastry, confectionery and bakery products. Main partners: IFI, international leader in the manufacturing of display cases for gelaterias and PreGel, the world’s largest producer of ingredients for gelato, pastry and coffee shops, official licensee of EXPO Milano 2015. Prodea Group is the operating partner. GWT already toured eight cities in the world: Rome, Valencia, Melbourne, Dubai, Austin, Berlin, Rimini and Singapore.
Gelato chefs of the Far East Region that aim to participate at the Tokyo’s leg of the Gelato World Tour are invited to send in their applications from 1st May to 30 June 2015 at info@gelatoworldtour.com. Details can be found at www.gelatoworldtour.com. A judging panel will choose the top 16 competitors by 1 August 2015. President of the panel will be Mr. Kato
(President of the Japanese Association of Pastry chefs), Vice President, Mr. Sakai (President of the Japanese Association of Gelato). Among the members: Mr. Mochizuki (Executive Chef of the Imperial Hotel, Tokyo) and Mr. Yanai, gelato expert.
Achille Sassoli, Director of the Gelato World Tour, states: “Japan has a strong and developing gelato culture with more than 500 gelato specialty stores all over the country, while the production of gelato is spreading also within the pastry stores, hotels and restaurants. This competition will be a great opportunity for all the excellent gelato artisans who want to prove their craftsmanship and challenge themselves. We are extremely excited to bring the Gelato World Tour to Japan, a fabulous country with which we have been collaborating for many years. Moreover, two of the most brilliant and beloved members of our team are originally from Japan: Kaori Ito, Director of Carpigiani Gelato University worldwide, and Makoto Irie, an experienced gelato artisan and former local instructor of CGU in Japan.”
Valentina Righi, PR Director of the Gelato World Tour, states: “Gelato is more than a typical dessert. Though its luxurious creaminess may intuitively suggest otherwise, gelato is freshly made every day in a way that means it is significantly lower in calories and sugar than other ice creams. It is high in proteins, calcium and vitamin B2, and it contains around half the fat of typical industrial ice creams, which is the reason why gelato is fast becoming the choice dessert for health conscious food-lovers. Tokyo’s selection as one of the world’s first nine capitals of gelato is another example of the positive effects of this important destination’s campaign to welcome business events to Tokyo and the region”.
Gelato has a strong tradition in Italy, with more than 37,000 artisan shops – and even an entire Gelato Museum in Bologna – dedicated to this healthy food. Though the home of gelato today is undoubtedly Italy, the dessert has more than 100,000 artisan shops around the world that serve millions of cups each day. The Gelato World Tour also represents an opportunity for businesses and entrepreneurs in the Tokyo and Far East Asia area to join a market rapidly making inroads into the global frozen dessert industry, which is worth tens of billions of S$ dollars worldwide. The first Italian Collection will be hosted the same time Gelato World Tour Tokyo is held. Cultural exchange, development and education of the Japanese dairy industry will be spotlighted by focusing in on Italian food culture and by having visitors experience Italy’s travel culture.
To follow the stages of Gelato World Tour, please refer to www.gelatoworldtour.com and on social media: Facebook – Gelato World Tour; Twitter – Gelato World Tour; Flickr –Gelato World Tour; Instagram – Gelatoworldtour; Hashtag: #gelatoworldtour.
Media Enquiries
Valentina Righi – PR Director Gelato World Tour / Vice President Brutoand Poerio Carpigiani Foundation - +65 912 46 103 – vp@fondazionecarpigiani.it
Hatanaka Takeuchi - +81 03 3578 1466 - press@italian-collection.jp
MŽ Consulting & Fairs
Poslovne storitve
Matjaž Žigon s.p.
Head Office:
Grčarevec 8
1370 Logatec
Slovenia
Tel.: +386 1 750 94 90
E-mail: info@mz-consulting.org
Turkey Office:
Fenerbahçe Mh. Dalyan Aralığı Sk.
Emek Apt. No:13 D:2 Kadıköy 34726
İstanbul Turkey
Tel.: +90 532 5214849
E-mail: hilal@mz-consulting.org
2024 Calendar
Expo Riva Schuh & Gardabags - Riva del Garda 13-16 January 2024
SIGEP - Rimini 20-24 January 2024
TISE - The International Surfaces Event Las Vegas 24-26 January 2024
FIERAGRICOLA - Verona 31 January-3 February 2024
Samuexpo - Pordenone 1-3 February 2024
Pescare Show - Vicenza 3-4 February 2024
Hospitality - Il Salone dell'Accoglienaza - Riva del Garda 5-8 February 2024
Aquafarm/Novel Farm - Pordenone 14-15 February 2024
ForumPiscine - Bologna 14-16 February 2024
OUTEX - Bologna 14-16 February 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
CUCINARE - Pordenone 2-10 March 2024
Ortogiardino - Pordenone 2-10 March 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
Progetto Fuoco - Verona 28 February-2 March 2024
Key Energy - Rimini 28 February-1 March 2024
Vinitaly - Verona 14-17 April 2024
Enolitech - Verona 14-17 April 2024
Sol & Agrifood - Verona 14-17 April 2024
Radioamatore Hi-Fi car - Pordenone 20 21 April 2024
Next Mobility Exhibition - Milano 8-10 May 2024
Transpotec - Milano 8-11 May 2024
Wine to Asia - Shenzhen 9-11 May 2024
Expo Riva Schuh & Gardabags - Riva del Garda 15-18 June 2024
Xylexpo - Milano 21-24 May 2024
RIMINIWELLNESS - Rimini 30 May-2 June 2024
Wine South America - Brasil 3-5 September 2024
MILANO Fashion&Jewels - Milano 14-17 September 2024
Marmomac - Verona 24-27 September 2024
SUN Beach&Outdoor Style - Rimini 9-11 October 2024
SIA Hospitality Design - Rimini 9-11 October 2024
FIERACAVALLI - Verona 7-10 November 2024
Ecomondo - Rimini 5-8 November 2024
IBE - Rimini 19-21 November 2024
2025 Calendar
MARCA - Bologna 15-16 January 2025
PTE - Milano 22-24 January 2025
Bit - Borsa Internazionale del Turismo - Milano 9-11 February 2025
SANA Food - Bologna 23-25 February 2025
Italia Legno Energia - Arezzo March 2025
Horeca Next - Pordenone 10-12 February 2025
SANA Beauty - Bologna 20-23 March 2025
ZOOMARK - Bologna 5-7 May 2025
AUTOPROMOTEC - Bologna 21-24 May 2025
IPACK-IMA - Milano 27-30 May 2025
Pharmintech - Milano 27-30 May 2025
RIVE - Pordenone 5-7 November 2025
HOST - Milano 17-21 October 2025
SICUREZZA - Milano 19-21 November 2025
MADE EXPO - Milano 19-22 November 2025
Global Elevator Exhibition - Milano 19-21 November 2025
MŽ Consulting & Fairs, Copyrights reserved
Izdelava spletnih strani - Spletna postajaWebsite developed by:
Our website uses cookies for better user experience
By continuing to browse our website you agree to our use of cookies which helps us provide you with a good user experience on our website. We use Google Analytics for our own analytical purposes and it installs cookies for this purpose (delete GA cookies). More about cookies.