News under the banner of excellence for Flora Trade‘s dates
16.02.2015
Rimini, 10th February 2015
Flora Trade, the international expo organized by Rimini Fiera, in collaboration with Florasě and Florconsorzi for the promotion of the floriculture and landscape sectors, initially planned to be held as two events - a workshop in February and an actual (very in-depth) expo in September - will be concentrated in one large event held from 23rd to 25th September 2015.
This choice has been further strengthened by the opportunity offered by the recent decision to transfer Macfrut, the most important international trade fair dedicated to the fruit and vegetable market, to Rimini.
Flora Trade’s format of will be particularly innovative, due to the comprehensive range of products on show, the numerous training events dedicated to all the professions involved, and the high international profile: investments are scheduled for attracting hundreds of buyers in the floriculture sector from all the continents, focusing on Germany, Slovenia, Romania, Turkey.
The simultaneous staging of Flora Trade and Macfrut will ensure important cooperation in international relations and the involvement of institutions, multiplying business opportunities for all trade members.
Rimini Fiera Chairman Lorenzo Cagnoni comments, “Bearing in mind this new context, we thought it was opportune to reconsider the calendar to ensure a unique showcase on the trade expo scene. The proposal has been received very positively by the market: we can thus aim at bringing together the entire chain in a single innovative marketplace.”
“Renzo Piraccini, Chairman of Cesena Fiera, states, “This interaction is ideal, and further strengthens the strategic role of Macfrut 3.2 as a hub that is a reference point for the sector - so I’d like to welcome Flora Trade and offer my congratulations for this choice.”
