10.11.2014
The Rimini company and Italy’s leading trade publishers acquire San Paolo’s FIMAI, Latin America’s most important expo dedicated to the environment
Rimini, 5th November 2014 - Rimini Fiera and Tecniche Nuove Group announce the acquisition, in Brazil, of the FIMAI expo, the most important event on the environment in Latin America, which for 15 years has been held in San Paolo’s Expo Center Norte, with approximately 500 exhibitors and 15,000 trade visitors.
For Rimini Fiera, this is the latest step in the high profile process of internationalization under way and the globalization of the ECOMONDO brand; for Tecniche Nuove, Italy’s largest trade publisher, it is the strengthening of an already prominent presence.
As is known, Brazil is a one of the small group of emerging economies and is the key nation in that part of the world that wants to recover lost ground on the front of the quality of life, in spite of countless difficulties. The issue of sustainability is at the core of development policies and efforts aim at reconciling it with the protection of the environment.
The acquisition involves the two investors to the same extent and regards both the FIMAI expo and the relative publishing asset, specialized in environmental sustainability.
Rimini Fiera Lorenzo Cagnoni chairman comments, “We are exporting Ecomondo to Latin America in order to support and accompany companies towards a strategic market. We have work considerably on setting up international relations able to offer, starting from the expo being held from today at Rimini Fiera, opportunities for new business at world level; this is a further step, which ensures that we are also physically on the decisive markets. I think it is a great opportunity for the companies, particularly the medium sized ones, who can ensure themselves an exceptional showcase along with Rimini Fiera, thanks to this new instrument.”
“By means of its subsidiary Senaf”, states MD Ivo Nardella “the Tecniche Nuove Group is strengthening its presence on the Brazilian market, where it already provides services, information and training to Italian and international companies who are watching this strategic market with great interest.”
In fact, it must be remembered that the Tecniche Nuove Group is already present in Brazil, where it promotes three trade fairs dedicated to infrastructures and transport, as well as publishing ten specialist magazines (both B2B and B2C). These will now be joined by the magazine Meio Ambiente.
Therefore, as of 2015, FIMAI will add ECOMONDO BRAZIL to its name. The expo is traditionally scheduled for mid-November and showcases companies ranging from new technologies to eco-efficiency, from recycling to environmental law.
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