RIMINIWELLNESS (ITALY), A GREAT COMEBACK!
05.06.2023
press release
(English translation)
RIMINIWELLNESS (ITALY), A GREAT COMEBACK!
ATTENDANCE AT PRE-PANDEMIC LEVELS.
BUSINESS SUCCESS AND PUBLIC APPROVAL
FOR THE INNOVATIVE FORMAT THAT OPENS THE SUMMER
- Delegations from 70 countries, 300 exhibiting brands, 28 halls, 170,000 square metres, 1,500 hours of training and 200 sectorial events
- Great feedback for RiminiWellness OFF organized by IEG and Rimini City Council with 240 local events
- Appointment with RiminiWellness 2024 from 30th May to 2nd June
Rimini (Italy), 5th June 2023 – The business world and the people passionate about staying in shape share a communal home: RiminiWellness. The 17th edition of the Italian Exhibition Group (IEG) event dedicated to fitness, wellness, sport and healthy eating - which ended yesterday at Rimini Expo Centre and on the Riviera - consecrated its role as a catalyst event for the entire industry and all the sector's communities.
With its new format and dual professional and consumer soul, the four intense days - from 1st to 4th June - of work and fun ended with a resounding success also on the attendance front, which returned to 2019 levels.
And the 240 events of RiminiWellness Off, the off-show event organised by IEG and Rimini City Council, also saw the entire Riviera "on the move".
RiminiWellness re-launched confidence in a robust growth in the market among operators by offering an authoritative overview of the sector with the States General of Fitness and Wellness and a non-stop series of educational appointments in collaboration with Anif, Elav, FIF, Assosport, 24Ore Business School, OneSporter, Rex, Sport e Salute, WeSportUp and many others. It also launched trends and disciplines such as HYROX and encouraged enthusiasts not only to follow correct and customised workouts for healthy lifestyles but also a balanced and tasty diet with its considerably larger Foodwell area.
More than 1,500 training hours and 200 sectorial events, 28 halls (the entire Rimini Expo Centre) and 170,000 square metres of indoor and outdoor space, delegations from 70 countries and 300 exhibiting brands.
OUTSTANDING MEDIA VISIBILITY AND BIG NUMBERS ON SOCIAL MEDIA
RiminiWellness 2023 captured the attention of the media with 270 million contacts (+30% compared to 2019). Hundreds of TV and radio reports, articles in the trade press, online and offline newspapers and web channels turned the event into the symbol of the opening of a summer season on which the entire Romagna region is counting, especially after the natural disaster of the past few weeks. Big numbers also on social media: total coverage amounted to a reach of over 4.5 million. About 8,000 RiminiWellness app downloads and over 35,000 exhibitor catalogue views.
BROADER HORIZONS WITH IEG WELLNESS NETWORK
RiminiWellness is the leading event of IEG Wellness Network, IEG's global platform set up to involve all sector professionals - operators, instructors, gym chains, sports centres, equipment manufacturers and distributors – as well as sports, fitness and wellness enthusiasts through trade show events in Asia, Europe, North and South America. Upcoming events:
Brasil Trading Fitness Fair (23-26 November 2023, São Paulo, Brazil)
Dubai Muscle Show and Dubai Active (24-26 November 2023, Dubai)
Mexico Active & Sport Expo (April 2024, Mexico City)
RiminiWellness will be back in the halls of Italian Exhibition Group's Rimini Expo Centre and on the Riviera for its 18th edition from 30th May to 2nd June 2024.
