Lifestyle and sustainability
The new trend

Sustainability will be a recurrent theme over the coming years, and not just in terms of ethics and culture, but for funds and finances as well.

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New domestic habits

Circular economy, ecodesign, eco-friendly materials, durability: sustainability is the new trend in modern lifestyle.

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An aesthetic closer to feeling than appearing

Changes in the domestic sphere, the home-office relationship, sustainability, the importance of colour and product obsolescence. Plus a personal - and successful - vision of small appliance design. A chat with Raffaella Mangiarotti, architect and designer.

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Cargo: practicality, aesthetics, ethics and... irony

Originality and style, but without taking things too seriously. Cargo sells furniture and household items from Italy, the United States, the Far East and Latin America. We interviewed the founding partner and managing director, Mauro Bacchini.

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The new frontier of scent marketing

Emotions become a crucial element for the success (or failure) of the sales experience. Perfumes are a means of communication with great potential.

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Scents: the anatomy of an emotion

Recognizing places, products and services from a fragrance created for a determined space. Discovering the secrets of brands that "perfume" our lives.

Atelier Fragranze Milano take on the world of fragrances, from raw material to finished product; Emozioni Olfattive's exclusive creations for B2B and B2C clients; Scent Company's method for building a brand-tailored perfume.

Atelier Fragranze Milano: scent of rebirth and change

#HOMIcommunity. Get inspired!