16.10.2014
As of this year, SIA GUEST held simultaneously with TTG Incontri IBE International Bus Expo
Opened by Minister Franceschini, the days bore witness to the entire system’s orientation towards innovation and business
Watch the video: http://youtu.be/COyye1qjO4Y
Rimini, 13th October 2014 – Sights set on innovation. The tourism industry chain integrated strategies and objectives on the days from 9th to 12th October during which Rimini Fiera featured as key players the 63rd SIA GUEST International Hospitality Exhibition and until the 11th the 51st TTG Incontri and IBE International Bus Expo. Days that gave an insight on a scenario of enterprises oriented towards innovation, stimulated by technology and products in continuous evolution.
Trade visitors’ response was one of extraordinary appreciation: 60,158 professional visitors came to Rimini Fiera on the four days (three for TTG Incontri and IBE), with an important increase on 2013 figures (18%).
This result rewards a unique format in the tourism sector, which features the only expo in Italy dedicated specifically to hotel supplies and the commercialization of Italian and international tourism products.
SIA GUEST simultaneously with TTG Incontri and IBE therefore strengthenedItaly’s leadership as an expo showcase for tourism, giving life to an event already established as one of the top five inEurope.
An overall total of over 130 countries represented, a thousand foreign buyers attending and 35,000 business meetings. These figures show the scale of an effective driving force at the service of the sector’s trade chain, with virtuous matching and great opportunities for development. There was high profile media coverage, with over 700 journalists accredited.
Rimini Fiera chairman Lorenzo Cagnoni comments, “The original simultaneous staging, unique on the expo scenario, represented for us the test of a strategy which we also shared with the enterprises. The results exceeded expectations: Italian and foreign visitors were able to widen their business horizons and in particular SIA GUEST with its new format, was able to make itself appreciated by a new public, while at the same time complementing what TTG Incontri offered attendees. We are very satisfied - the work of analysis, listening and further development of the project now awaits us.”
Expo cooperation is at the basis of the widespread satisfaction among SIA GUEST exhibitors, the key players in an event focussed on hospitality locations and with the advantage of the integration of the expos. The quality of the relations and the business generated received unanimous positive opinions.
Rimini Fiera business unit manager Patrizia Cecchi says, “All the leaders in the hotel supply field represented a very high quality. SIA GUEST is where manufacturers, producers and designer present entrepreneurs and buyers their commitment to innovation. We perceived constant research, from the small and medium facilities to the chains, for an identity for hospitality locations, which takes the form of sustainable solutions, for both new realizations and restructuring, under the banner of aesthetic quality, reduction of energy consumption and optimization of costs.”
This resulted in an important scenario as far as supplies, hotel contract furniture and the range of technological systems for managing services were concerned.
The expo was held with the patronage of the Ministry for Tourism, Rimini Province, Rimini Municipality, Federalberghi, AIPI - Italian Association of Interior Designers and ALA Assoarchitetti, in collaboration with the EHMA European Hotel Manager Association, ADA Association of Hotel Managers and AMIRA Associazione Italiana Maitre d'Hotel e Ristoranti.
A TOP GRADE SIA GUEST
The days were opened with the participation of the Minister for Tourism Dario Franceschini, key player in a question time at which he answered trade members’ questions. Also extremely significant was the participation in the expo of the Egyptian Minister for Tourism, Hisham Zaazou. On inauguration day, Federalberghi figures on tourist flow inItaly in the first nine months of 2014 were also announced.
BUSINESS AND ADVANCED TRAINING AT SIA GUEST
Training and business. The two aspects proceeded side by side during the expo days. An exceptional attraction was the presence at SIA GUEST, during the seminar ”Strategic leadership in turbulent times”, of Ali V. Kasikci (Regional Managing Director of Belmond Hotels), professor at Cornell University - School of Hotel Administration of Ithaca (NY), one of the top experts in tourism management and marketing.
To increase hotel business, there was the innovative proposal of ” Tourism Speed Dates”, promoted by Turismo d'Italia, the official Federalberghi organ, in collaboration with Gp.Studios and based on personalized consultancy for developing the amount of business produced by hotels.
A great number of events at the expo were dedicated to professional training, with workshops concentrated on the issues of “Breakfast”, as well as meetings on security in hotels and the hoary question of fire prevention regulations.
DIGITAL MARKETING
Information technology has revolutionized tourism, which adopts it systematically to communicate what it has to offer. Numerous appointments were concentrated at SIA GUEST.
Among the most important ones “@Hotel: digital marketing operations”, with a survey by Daniela Mazzacano of the Federalberghi Study Centre. A figure give the idea of the scale of this phenomenon: in 2012 the turnover of e-tourism inItaly was 4.3 billion euros.
New technologies and hospitality were also talked about at the seminar “Web reputation - in hotels and for hotels”, organized by the Association of hotel managers and held by Ludovico Marenco. The topic was the management of hotels’ online reputation by taking action on three fronts: sharing quality contents that create interest, observing what people say about hotels and taking part in blogs, communities and social networks.
At SIA GUEST this digital world also involved a competition reserved for facilities and destinations, to elect the champions of the use of social media: the Hospitality Social Awards, a project conceived by Teamwork and organized in collaboration with SIA GUEST. For social media marketing activities for tourist destinations, the award went to the Abruzzo Region; the best social media marketing activity for chains and hospitality facility groups was by Baglioni Hotels; the most popular hotel on the Web was the Continental (Nago di Trento).
Then: best Facebook page Bulgari Hotel, Milan; best Twitter account Hilton Molino Stucky, Venice; best Instagram account Dimora Monsignore, Termoli; best Pinterest account Ca' de Memi, Piombino Dese, Padua; best Video Pineta Hotels, Coredo di Trento and best Blog Volti di Pietra, Sassoferrato di Ancona.
GREAT DESIGNERS’ PROPOSALS
Innovative solutions, low outlay, great attention to environmental sustainability. This was the leitmotif of the installations by the great designers taking part in SIA GUEST 2014.
I Love My Wellness, a project realized in collaboration with Wellness Design, represented the most innovative ideas the market has to offer for effectively carrying out activity targeting energy saving, usability and marketing resources.
Flying Room proposed a hospitality model made inItaly based on the conception of a hotel room with a high level of usability and comfort, no matter what its style, category, budget and position. A room designed by Studio Mussapi, with features able to meet the real requirements of all types of guests and travellers.
SIA GUEST also hosted the creations of Simone Micheli. Renovation Hotel “talked” with visitors on new ways to carry out intelligent sustainable renovation/upgrading work in hotels, transforming them into iconic facilities able to generate extensive economic results by means of their identity.
With Fai la Mossa Giusta (Make the right move), architects Alessio Cuzzolin and Silvia Giannini, with technicians and consultants specialized in Hotel and Wellness facility design, summed up the understanding of business requirements, specific characteristics and critical aspects to develop a unique project.
From Roberto Semprini a hypothetical Dehors alongside a swimming pool with designer items. An island of joy for relaxing called Dehor Beach Hotel.
With such a positive stimulating overall balance, Rimini Fiera has already confirmed the format of holding the expos simultaneously also in 2015, with TTG Incontri scheduled from October 8th to 10th and SIA GUEST running until 11th October, while the biennial IBE International Bus Expo will be back in 2016.
Za sve informacije o dodjeli državnih sredstava za sudjelovanje srpskih poduzeća na međunaronim sajmovima obratite se na RAS (Razvojna Agencija Srbije).
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2024 Calendar
Expo Riva Schuh & Gardabags - Riva del Garda 13-16 January 2024
SIGEP - Rimini 20-24 January 2024
TISE - The International Surfaces Event Las Vegas 24-26 January 2024
FIERAGRICOLA - Verona 31 January-3 February 2024
Samuexpo - Pordenone 1-3 February 2024
Pescare Show - Vicenza 3-4 February 2024
Hospitality - Il Salone dell'Accoglienaza - Riva del Garda 5-8 February 2024
Aquafarm/Novel Farm - Pordenone 14-15 February 2024
ForumPiscine - Bologna 14-16 February 2024
OUTEX - Bologna 14-16 February 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
CUCINARE - Pordenone 2-10 March 2024
Ortogiardino - Pordenone 2-10 March 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
Progetto Fuoco - Verona 28 February-2 March 2024
Key Energy - Rimini 28 February-1 March 2024
Vinitaly - Verona 14-17 April 2024
Enolitech - Verona 14-17 April 2024
Sol & Agrifood - Verona 14-17 April 2024
Radioamatore Hi-Fi car - Pordenone 20 21 April 2024
Next Mobility Exhibition - Milano 8-10 May 2024
Transpotec - Milano 8-11 May 2024
Wine to Asia - Shenzhen 9-11 May 2024
Expo Riva Schuh & Gardabags - Riva del Garda 15-18 June 2024
Xylexpo - Milano 21-24 May 2024
RIMINIWELLNESS - Rimini 30 May-2 June 2024
Wine South America - Brasil 3-5 September 2024
MILANO Fashion&Jewels - Milano 14-17 September 2024
Marmomac - Verona 24-27 September 2024
SUN Beach&Outdoor Style - Rimini 9-11 October 2024
SIA Hospitality Design - Rimini 9-11 October 2024
FIERACAVALLI - Verona 7-10 November 2024
Ecomondo - Rimini 5-8 November 2024
IBE - Rimini 19-21 November 2024
2025 Calendar
MARCA - Bologna 15-16 January 2025
PTE - Milano 22-24 January 2025
Bit - Borsa Internazionale del Turismo - Milano 9-11 February 2025
SANA Food - Bologna 23-25 February 2025
Italia Legno Energia - Arezzo March 2025
Horeca Next - Pordenone 10-12 February 2025
SANA Beauty - Bologna 20-23 March 2025
ZOOMARK - Bologna 5-7 May 2025
AUTOPROMOTEC - Bologna 21-24 May 2025
IPACK-IMA - Milano 27-30 May 2025
Pharmintech - Milano 27-30 May 2025
RIVE - Pordenone 5-7 November 2025
HOST - Milano 17-21 October 2025
SICUREZZA - Milano 19-21 November 2025
MADE EXPO - Milano 19-22 November 2025
Global Elevator Exhibition - Milano 19-21 November 2025
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