Riminiwellness a “concentrate” of internationality, business, wellness & food
07.06.2016
The largest global event of fitness and wellness ended today at Rimini Fiera after being attended by 266,048 visitors (and a boom in foreign visitors with a 30% increase)
After the Expo’s food, Wellness Food at RiminiWellness
Watch the final video https://youtu.be/kugi3jCLfSA
Rimini, 5 June 2016 - RIMINIWELLNESS, the world’s largest show dedicated to fitness, wellness, sport and healthy nutrition, ended its 11th edition today at Rimini Fiera and on the Riviera with extraordinary figures. 266,048 visitors, (with a 30% increase in those from abroad, who arrived from approximately 80 countries), 400 companies from 50 nations, 16 completely full halls, 20 km of coast on the move, 45 stages, 4 pools, over 500 presenters, a total of 1,960 hours of lessons and master classes, 196 conferences, seminars and training activities, hosted in the W–PRO professional section, 140 million media contacts reached (partners were SPORT MEDIASET, M2O, QN/QS), 64,000 “likes” on the Facebook page, with a post coverage of 1.5 million during the week of the event.
RIMINIWELLNESS, along with FOODWELL EXPO, confirms its undisputed leading role, with an extraordinary international profile, catalyzing all the sector’s trends and innovations.
The event also hosted avant-garde techniques for rehabilitation in the Riabilitec section, offering 50 courses with ECM credits for physiotherapists. There were numerous athletes of the international championships of the Rimini Steel section, dedicated to martial and combat arts.
Lorenzo Cagnoni, chairman of Rimini Fiera SpA, comments: “The wellness market segment continues to perform positively in Italy, in Europe and worldwide. For us it is fundamental to be – always in an innovative concrete manner – alongside the companies and professionals who set this trend. RIMINIWELLNESS is an unrivalled professional and consumer event. The crossover between its sectors surprises every year and the event has a very strong growth capacity. We successfully believed in the food sector, a component of extraordinary interest to our target.”
For Rimini Fiera Food & Beverage and Wellness Business Unit manager Patrizia Cecchi, “The 2016 edition was characterized by the fact that it had an unprecedented number of visiting foreign professional and buffs and communicated the importance of wellness and keeping in good physical form. More than ever before, this year there were important business meetings between companies and a remarkable number of trade pros, buyers and presenters from all over the world: Eastern Europe, South America, the Middle East and the Mediterranean Basin. Associations of fitness centres and gyms from Northern Europe and groups of visitors from 80 Countries. This important result was achieved thanks to the high-profile presentation road-show program staged abroad.”
At the inauguration on 2nd June, participants included Rimini Fiera chairman Lorenzo Cagnoni, Rimini’s mayor Andrea Gnassi, Marco Melandri, second in the world SuperBike championship and Monica Contrafatto of the Italian army, who will take part in the Paralympic Games. During the four days, the huge event was also attended by other VIPs from the world of sport, politics and entertainment, as well as great chefs and food bloggers, offering non-stop excitement, starting with the inaugural performance by “Farfalle Azzurre” (Blue Butterflies), Italy’s National Rhythmic Gymnastics Team.
Thanks to the winning combination of the event’s two cores - B2B (W-FUN) and B2C (W-PRO), with its unique highly successful format, RIMINIWELLNESS ensured attendees an experience under the banner of sports adrenaline, positive energy, health and movement in all its forms, in a unique area, the home of Wellness Valley, with the vocation for exporting the Italian style of wellness worldwide.
See you in 2017!
