19.07.2020

HOMI outdoor HOME&DEHORS to restart in safely in september with the unveil of Fiera Milano Platform

 

• FIERA MILANO PLATFORM. The new platform dedicated to the entire community of reference supply chains is here: for exhibitors, visitors, buyers, journalists, bloggers and opinion leaders
• PROTOCOLS. Guidelines aimed at guaranteeing a safe and streamlined return to business for the exhibition and convention industry
• THE EXHIBITION. New networking and sharing opportunities for the whole sector community giving space creativity and craftsmanship

Milan, 29 June 2020. HOMI Outdoor HOME & DEHORS, event dedicated to the world of home accessories, scheduled from 19 to 22 September 2020, is preparing to welcome exhibitors and visitors in complete safety and with new opportunities to develop the sector's business

 

PROTOCOLS

Thanks to collaboration with a team of experts, working in synergy with the major players in the sector, Fiera Milano has worked on the preparation of a "Protocol for the containment of the spread of the new coronavirus" setting out concrete guidelines aimed at guaranteeing the resumption of the exhibition sector, in full compliance with current regulations and in consideration of the evolution of epidemic and the consequent provisions.

The measures adopted by Fiera Milano, in compliance with the guidelines issued by the reference international associations UFI and EMECA, include not only the new entrance methods, but also a further refinement of the guidelines for managing visitor flows: from pre-registration to arrival at the exhibition and convention districts, as well as larger, regular, structured routes that can guide the visitor within the halls, common areas and refreshment points.

 

FIERA MILANO PLATFORM

This new beginning is accompanied by the launch of Fiera Milano Platform, a new platform dedicated to the entire community of reference supply chains: for exhibitors, visitors, buyers, journalists, bloggers and opinion leaders. An innovative, integrated system which, from September, will focus even more attention on the network that revolves around each exhibition, simplifying interaction between buyers and

companies. The project envisages an ecosystem of services: solid strengthening of the contents of the event's websites and social media profiles, to present trends and products with pictures and reports by those involved, a synergy between face-to-face and digital meetings (with lots of webinars), and redesigned catalogues for the presentation and sale of exhibitors' products. There will also be a detailed digital map of the event, allowing remote access and real-time direct negotiations. The event becomes "phigital", thanks to the creation of new formats that are simultaneously digital and accessible to a live audience.

Among the structural interventions carried out inside the exhibition centre, with the use of multiple touch points based on new technologies (IoT, Data analytics, Cloud, Mobile App), Fiera Milano has implemented a series of tools which include: an infrastructure consisting of 80 high-resolution LED walls, which can be adapted to a wide variety of infotainment. This is due for launch in September, in the Rho district; a heatmap to allow geolocation within the exhibition centre; a map that monitors flows and routes in the halls for better interaction between buyers and exhibitors; a new exhibition centre app to access a series of services including: the new way-finding system, fast track, reservations for parking and food service, etc.

 

THE EXHIBITION

The home world in its many forms will once again be the main actor of HOMI Outdoor-HOME & DEHORS. An appointment that is an opportunity to discover styles and news from the world of living as well as a capsule of surprising and carefully selected outdoor proposals.

There will be room for Made in Italy creativity, with the elegant forms of tradition and the proposals that come from craftsmanship, both from the most classic and the more design-oriented. The proposal linked to textiles and fragrances will also be renewed - among the most kaleidoscopic and imaginative sectors of the home sector - and there will be accessories that best interpret tastes and styles, capable of enriching living spaces.

For this edition, moreover, HOMI Outdoor HOME & DEHORS has created new initiatives to be more and more alongside companies and professionals in such an important and significant moment. Among these, the Community project, which offers companies a platform of continuous visibility, designed to relaunch images and stories of individual exhibitors, in order to give value to each protagonist of the exhibition and at the same time create a complete digital hub that is always available to all players in the sector.

Additional tools for the business are the observers created on the performance of the markets and post lockdown consumption and on the new values that customers are looking for. In the same way, there is a continuous monitoring of foreign buyers to understand the changing needs and reinforce the common thread that connects them to our events, in terms of product, experience, novelty and selection.

The appointment with HOMI Outdoor HOME & DEHORS is at Fiera Milano from 19 to 22 September 2020