Rimini Fiera launches Flora Trade
26.11.2014
Two events scheduled involving the entire floriculture chain:
from 25th to 27th February 2015 a b2b workshop
and from 16th to 18th September 2015 a great international expo.
Rimini, 24th November 2014 – The floriculture nursery world can now count on the innovative location of the Rimini Expo Centre and write in next year’s diary two key appointments for the sector’s development: Flora Trade Workshop, an international Workshop to promote the nursery/floriculture sector (25th – 27th February) and the Flora Trade Show International Exhibition of nursery/floriculture and landscape (16th – 18th September). The former has the characteristics of a strictly b2b event, with a very streamlined format, based on meetings between top buyers, trade and producers, with conferences and market analysis, the latter is a true, very in-depth expo with a great impact.Producer associations, the most important consortia and key specialist mass media will be involved, in order to communicate, in Italy and abroad, the vast range of enterprises operating in the floriculture trade.
This is an important project, in collaboration with the Florasì and Florconsorzi consortia, which aims at involving the entire product chain, from production to sale, attracting all the trade members and the most important stakeholders for the sector. Strategic collaborations are being finalized with the Ministry for Agricultural, Food and Forestry Policies and the top trade and producers associations.
There will be a busy program of business meetings, networking between supply and demand, round tables focussed on work, study and presentation of the sector’s state of the art and its developments and opportunities. The schedule will begin in February and run through to September, under the banner of z showcase of the newest technologies, most innovative equipment for production, logistic solutions and accessories involved in distribution.
Rimini Fiera chairman Lorenzo Cagnoni comments, “We are proud to organize this first edition dedicated to the Italian floriculture nursery sector, considered one of the best in the world. Our aim is to involve all the players on this market, companies, consortia, trade association and press, so that from now on this trade has one great international appointment in Italy. With this project we will also put at sector’s disposal our expertise and the interaction with related markets, such as for example Ecomondo with Sustainable City, Key Energy with its in-depth coverage of the issues of biomass, biogas and specific photovoltaic plants, and the recent arrival of Macfrut at our expo centre.”
Strategic advertising plans are foreseen for the launch of the project: a widespread ad campaign in Italian and international specialist press, an authentic driving force for the trade chain, Italian and foreign media relations activity, the set-up of a social team that will share the contents of the two events and the companies on the Web site www.floratrade.it, on Facebook, Twitter, Linkedin and Pinterest, as well as on the Web TV and Rimini Fiera’s YouTube channel.
FLORA TRADE AT A GLANCE
Dates: two appointments - from 25th to 27th February 2015 Flora Trade Workshop. Hall A1; from 16th to 18th September 2015 Flora Trade Show. Halls: A7-C7 and A5-C5. Admission: trade members only; Hours: from 9:30 am to 6:30 pm, last day - closure 5:30. Tickets: Flora Trade Workshop: free accreditation, trade only; Flora trade Show: trade members only, admission by invitation, or € 15.00. Business Unit Manager: Patrizia Cecchi, Project manager: Orietta Foschi.
