PTE – PromotionTrade Exhibition ends on a high note

18.02.2019

PTE PromotionTrade Exhibition – the international exhibition of advertising specialties, promotional garments, and personalisation technologies – has ended its 19th edition hosting more than 4.500 professional operators (data in line with the 2018 edition) in three days, with an increase in visitors from central and southern Italy (+ 13% compared to 2018) and international visitors, from 36 countries, in particular from Belgium, France, Greece, Spain, Switzerland and the UK. 

A true success for the 167 exhibitors (27% of these taking part for the first time and 29% hailing from abroad) who participated in the exhibition organised by Fiera Milano, which has become the benchmark event for operators who work in and around the personalised advertising supply chain.

The survey promoted by Fiera Milano and conducted by SWG entitled: ‘The promotional market: opinions, choices and future prospects for operators and customers’ confirms the figures. The survey compared the point of view of operators and companies, highlighting how speciality advertising and gift items can consolidate the brand’s image and increase customer loyalty. The survey was based on a sample of over 800 interviews, divided into intermediaries and business clients, highlighting that a company spends on average € 8,500/year on gadgets, items, and company gifts. Speciality Advertising items is the third most effective promotional tool for companies, after the Internet and trade fairs. Companies mostly request items for writing, the office, and clothing. IT or electronic gadgets are also very popular.

PTE includes workshops and professional development. In fact, PTE Lab, the area that included a live production workshop, has enlivened the exhibition with live production and demonstration experiences. Numerous visitors have attended training sessions, seminars, and workshops.

The next PTE edition is scheduled from 22 to 24 January 2020.