RIMINI WELLNESS - increasingly international
30.05.2018
The expo, to be held from tomorrow 31st May to 3rd June, is a key event abroad too for the fitness, wellness and sport sectors. Partnerships with IDEA Health and Fitness Association and Germany’s DSSV
Rimini, 30th May 2018 - Flags from all over the world at RiminiWellness, which has become the crossroads for the sector’s international business. In fact, the Italian Exhibition Group expo (the thirteenth edition is running from May 31st to June 3rd at Rimini expo centre and along the Riviera) attracts hundred of foreign trade members, buyers and presenters.
This year, for the very first time, RiminiWellness will celebrate the twinning with IDEA and the beginning of an important partnership. On this extraordinary occasion, Hall D6 will host the official "Idea & RiminiWellness" stage, where the teachers will be three exceptional presenters, who have never been to Italy before: Jessica Matthews, Susan White and Alex Isaly.
IDEA Health and Fitness Association is the world’s leading Association for the professional training and constant updating of the entire professional in the fitness and wellness sector. IDEA is famous for being a Cultural Association that is focused on health and happiness for both all those who work directly for the company and all its international members. The acronym stands for International Dance and Exercise Association. IDEA has 250,000 members in 80 countries; there are group class fitness instructors, personal trainers, body-mind-spirit professionals of activities such as yoga, Pilates, tai-chi and other similar activities in the meditation field, owners of fitness centres or directors of programming of the centres’ activities and nutritionists.
This year there is a also particularly important participation by Germany’s DSSV, founded in 1984 and the largest association of trade members in the sports sectors at European level, which includes both manufacturers and gyms/fitness centres On the occasion of RiminiWellness, over 200 DSSV members will visit the expo centre, where they will take part in two days of conferences for updating on the innovations in the fitness and wellness fields.
Important business participants will arrive in particular from Northern Europe, Bulgaria, Ireland, Poland, Spain, Tunisia, Russia, Ukraine, Hungary, Czech Republic, Portugal, Turkey and Israel.
Thousands of visitors will also arrive in the halls from abroad. Organized groups are awaited from various countries, such as Spain and Bulgaria. Online alone, tickets have been purchased from 50 nations, led by the Russian Federation, Hungary and Switzerland.
An important result, achieved thanks to projects addressing precisely the foreign markets that were carried out in recent months and will culminate at the expo, with the well-proven online business meeting platform, which enables exhibitors to schedule meetings in the period prior to the expo.
More in detail, foreign promotion work was carried out for Riminiwellness 2018 addressing both the B2C and B2B markets. In particular, B2C promotion targeted major gyms and fitness clubs in numerous countries of the EU area and the Balkans and via key specialist press in the nations in question.
On the other hand, B2b promotion was concentrated mainly on the nations in which the sector is seen to be most dynamic and will result in the arrival in Rimini of direct importers, as official buyers.
FOCUS ON RIMINIWELLNESS 2018 - ITALIAN EXHIBITION GROUP
Executive Director, Italian Exhibitions: Patrizia Cecchi. Hours: from Thursday 31st May to Sunday 3rd June 2018 (trade and general public), from 9.30 am to 7.00 pm. SOUTH | WEST | EAST entrances Tickets: Full-price season ticket: €46 (valid all 4 expo days), full-price 1-day ticket: €30 (new for 2018. Also available online). Online season ticket: €33 (valid for 4 days). Info: http://www.RIMINIWELLNESS.com. Hashtag: #RW2018 #IEGEXPO #ACTIVESOUL; Facebook: https://www.facebook.com/RIMINIWELLNESS/; Twitter: @riminiwellness; Instagram: Rimini Wellness Official.
ITALIAN EXHIBITION GROUP PRESS CONTACTS
Elisabetta Vitali, head of media & corporate communication
Marco Forcellini, press office manager marco.forcellini@iegexpo; Silvia Giorgi, international press silvia.giorgi@iegexpo.it
BARABINO & PARTNERS - media consultant – national and foreign press - Tel. +39.010.272.50.48 Barbara Demicheli b.demicheli@barabino.it – mob. +39 347.4162986; Maria Vittoria Vidulich m.vidulich@barabino.it – Tel. +39 02 72023535 – mob. +39 345.3475086; Camilla Palazzolo c.palazzolo@barabino.it – Tel. +39 02 72023535 – mob. +39 349.3948511
SMART COMUNICAZIONE - media consultant local press – Mob. +39 335 721 6314 Cesare Trevisani ctrevisani@smartcomunicazione.com
