21.01.2014
“MYGELATO APP”: THE GELATO IS FINALLY ON YOUR SMARTPHONE!
Rimini, January 19th 2014 – The press conference launching MyGelato app and MyGelato Shop is just finished at Sigep. From the first day already, the public's answer has been more than positive and the download for the most innovative App for the gelato market, that will create a revolution in the communication and selling of gelato all over the world, are really high!
The speakers at the conference were Enrico Amesso, Director Market Italy Carpigiani, and Dario Melpignano, Foundator and CEO of Neosperience, an advanced platform that represents one of the Italian excellences of its sector.
MyGelato App is an innovative application for gelato lovers, MyGelato Shop is a digital platform that allows gelato artisans to increase shop traffic, talking directly to current and potential customers.
With the MyGelato app, people can easily find the closest gelato shop anywhere in the world, be it Italy, USA, Australia, South America, or the Far East. MyGelato will reveal interesting facts and tasty news regarding this artisanal food, and above all, will make it possible to give and receive gelato gifts with the beginning of the warm season! Is it the birthday of a friend who lives far away? Instead of sending a text message, you can offer a cone or cup at a local gelato shop near him. Making peace with loved ones or cheering up dear friends has never been so easy: a few clicks on your smartphone and…you’ve given the gift of a smile!
All gelato shops are added to the MyGelato Mapp that will be always updated. In order to be more visible on the Map, Gelato Artisans just need to go Carpigiani Stand (Pad.C7) during Sigep and leave their information to the operators there, asking to be inserted in the map FOR FREE and becoming part of MyGelato Network. After Sigep, the operation will be done at Carpigiani' retailer. The only conditions are that the shops have a smartphone and that they display the MyGelato sticker on their entrance, so that gelato lovers can give and receive cones and cups.
Member shops of the MyGelato preferential network are more visible on the map as they have larger, coloured icons compared to non-members, so that they can be easily recognized by those who use the app.
“MyGelato is an app that creates a new business model for the gelato artisan, allowing him to take an advantage from the extraordinary diffusion of smartphone and tablet. An app creates new business for gelato shops, increasing the traffic of their current customers, making them having more customers and sticking them to the shop. An app that brings the e-commerce in the gelato shop, not as an alternative to the physical presence on the shop but as a completion and extension to the world of personal digital device and to its 2,5 million of users" Dario Melpignano
But that’s not all. Carpigiani has developed a modern digital platform called MyGelato Shop. The shops that have it can build targeted communication campaigns on Facebook, use the smartphone to catch the attention of those who live nearby, and expand business with e-commerce and home-delivery services.
Once artisans have made an app for their own stores using the MyGelato Shop platform, they can send news and invitations directly to the full MyGelato database (current and potential customers) and to Facebook. Linking to one of the two, the targeted public will find a private message on their smartphones or tablets.
“MyGelato Network has all the potentiality to create the biggest retailer ever that makes of the biodiversity its own flag; all the gelato shops could take an advantage from it. My Gelato app will give a voice to all the artisan identities, even the smaller, that couldn't have the same "mediatic power" by themselves. Mygelato Shop will add to the visibility given by MyGelato app, a concrete communication instrument: communicating the tastes, the ingredients and the own way of making gelato with the big media potentiality but with micro-marketing costs.” Enrico Amesso
From yesterday, January 18th, MyGelato app can be downloaded for free from the App Store and Google Play, while the MyGelato Shop digital platform can be pre-ordered from Carpigiani dealers for delivery in March 2014. People that will download MyGelato app during Sigep days will receive a free gelato at Carpigiani Stand (Pad.C7), made following a recipe of "Gelato Smartfood", the innovative course realized by Carpigiani Gelato University in collaboration with IEO, European Institute of Oncology. Together with the gelato, you will receive also the tasty recipe of pear, beetroot and ginger gelato by Smartfood.
MŽ Consulting & Fairs
Poslovne storitve
Matjaž Žigon s.p.
Head Office:
Grčarevec 8
1370 Logatec
Slovenia
Tel.: +386 (0)1 750 94 90
E-mail: info@mz-consulting.org
Turkey Office:
Fenerbahçe Mh. Dalyan Aralığı Sk.
Emek Apt. No:13 D:2 Kadıköy 34726
İstanbul Turchia
Tel.: +90 532 5214849
E-mail: hilal@mz-consulting.org
2024 Calendar
Expo Riva Schuh & Gardabags - Riva del Garda 13-16 January 2024
SIGEP - Rimini 20-24 January 2024
TISE - The International Surfaces Event Las Vegas 24-26 January 2024
FIERAGRICOLA - Verona 31 January-3 February 2024
Samuexpo - Pordenone 1-3 February 2024
Pescare Show - Vicenza 3-4 February 2024
Hospitality - Il Salone dell'Accoglienaza - Riva del Garda 5-8 February 2024
Aquafarm/Novel Farm - Pordenone 14-15 February 2024
ForumPiscine - Bologna 14-16 February 2024
OUTEX - Bologna 14-16 February 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
CUCINARE - Pordenone 2-10 March 2024
Ortogiardino - Pordenone 2-10 March 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
Progetto Fuoco - Verona 28 February-2 March 2024
Key Energy - Rimini 28 February-1 March 2024
Vinitaly - Verona 14-17 April 2024
Enolitech - Verona 14-17 April 2024
Sol & Agrifood - Verona 14-17 April 2024
Radioamatore Hi-Fi car - Pordenone 20 21 April 2024
Next Mobility Exhibition - Milano 8-10 May 2024
Transpotec - Milano 8-11 May 2024
Wine to Asia - Shenzhen 9-11 May 2024
Expo Riva Schuh & Gardabags - Riva del Garda 15-18 June 2024
Xylexpo - Milano 21-24 May 2024
RIMINIWELLNESS - Rimini 30 May-2 June 2024
Wine South America - Brasil 3-5 September 2024
MILANO Fashion&Jewels - Milano 14-17 September 2024
Marmomac - Verona 24-27 September 2024
SUN Beach&Outdoor Style - Rimini 9-11 October 2024
SIA Hospitality Design - Rimini 9-11 October 2024
FIERACAVALLI - Verona 7-10 November 2024
Ecomondo - Rimini 5-8 November 2024
IBE - Rimini 19-21 November 2024
2025 Calendar
MARCA - Bologna 15-16 January 2025
PTE - Milano 22-24 January 2025
Bit - Borsa Internazionale del Turismo - Milano 9-11 February 2025
SANA Food - Bologna 23-25 February 2025
Italia Legno Energia - Arezzo March 2025
Horeca Next - Pordenone 10-12 February 2025
SANA Beauty - Bologna 20-23 March 2025
ZOOMARK - Bologna 5-7 May 2025
AUTOPROMOTEC - Bologna 21-24 May 2025
IPACK-IMA - Milano 27-30 May 2025
Pharmintech - Milano 27-30 May 2025
RIVE - Pordenone 5-7 November 2025
HOST - Milano 17-21 October 2025
SICUREZZA - Milano 19-21 November 2025
MADE EXPO - Milano 19-22 November 2025
Global Elevator Exhibition - Milano 19-21 November 2025
Il nostro sito usa cookies per una migliore fruizione da parte degli utenti
Continuando a navigare nel nostro sito, lei accetta l'uso di cookies da parte nostra, i quali ci aiutano a fornirle una miglire esperenzia nel nostro sito web. Usiamo Google Analytics per le nostre analisi il quale installa cookies per questo scopo (delete GA cookies). More about cookies.