LinkedIn-based International buyer recruitment campaign
30.01.2015
For the organization of the events scheduled in 2015 the Ipack-Ima/Centrexpo group will strengthen its presence on global markets and the influx of qualified foreign professionals through a communication campaign leveraging LinkedIn, the most important and popular among professional social networks.
A specific recruitment campaign, involving professionals and operators members of the social network and having an interest in the topics tackled by the 5 shows (IPACK-IMA, Dairytech, Fruitech, Converflex), will enhance internationalization and help reach foreign targets as part of the exhibition’s Buyers’ Programme, organized with the cooperation of the Ministry for Economic Development and the operational support of ICE - the Italian agency for foreign trade.
The Internet and social networks today play a crucial role in the organization of any exhibition. Intelligently choosing the most effective communication opportunities among the many offered by the web is a necessary prerequisite to achieving results once very difficult to attain.
The initiatives developed with Linkedin will make it possible to connect to and invite buyers from major companies in each of the countries of interest for the exhibitors.
One of the most helpful features of Linkedin is the possibility to profile and search for industry professionals in an extremely accurate way, thus identifying the most suitable people within the social network. LinkdeIn is the world’s most widespread professional network with a database of over 330 million people, and the number of members grows at a rate of 5 million new users each month.
