Countdown to BIT 2026: data, themes and names in preview

05.01.2026

Moving. Not to change place, but to learn and evolve. This is the message that BIT 2026 wanted to launch today, presented by Fiera Milano from Tuesday 10 to Thursday 12 February, choosing the Museo Nazionale Scienza e Tecnologia Leonardo da Vinci in Milan to share with the media a preview of the authoritative names of exhibitors already registered and partners, as well as the first details of the rich schedule of the Travel Makers Fest and some highlights of the data on the Italy brand that Simon Anholt, founder of the Nation Brands Index, will present in exclusive preview during the event.

Press release attached!