Marmomac presents the jury for the Best Communicator Award - 12th edition
20.08.2018
July 2018 - The jury has been announced of the twelfth edition of the Best Communicator Award created by Veronafiere and dedicated to the best stands at Marmomac. The Award is by now an unmissable appointment with design, expanding its prestige year after year among the 1600 international exhibitors attending the Show.
The five top names called on to evaluate exhibit design are: Camilla Bellini (designer and design blogger), Umberto Branchini (interior designer), Marco Piva (architect and designer), Matteo Ruta (Scientific Director of Arketipo magazine) and journalist Giorgio Tartaro, who returns as President.
On the strength of huge success at the last edition, the self-nomination formula will be used once again: all companies will be able to send information about their stands to BCAward@veronafiere.it by 6 September 2018. The jury of experts will make an initial assessment based on the documentation received and then visit the halls during the show itself. Four categories will be considered - Stone, Design, Machinery, Tools - and in each one there will be two winners, one Italian and one international.
Making the difference and convincing the jury will depend on the set-up, skilful use of colours, interplay between different styles, product display choices - from raw blocks to slabs and finished objects - as well as tools and machinery: the entire value chain will be involved in this competition.
Every company that decides to attend a trade fair seeks to transform "contacts into contracts" and initial success in this direction is achieved through successful choices focusing on the effectiveness of the stand as an immediate tool representing the company in its relationships with visitors.
Exhibit design today more than ever is a primary form of communication not only for selling products or services but all the more so in order to attract visitors and convey the image and, consequently, the essence of company business. The jury of the Best Communicator Award is therefore called on to select companies that prove able to interpret their exhibition spaces in this way.
The awards will be presented during a ceremony in the Forum Area on the second day of the event (Thursday 27 September 2018).
