03.06.2015
The world’s most important wellness expo has excelled itself: 260,835 visitors, over 160 million contacts on Italian and foreign media, almost 1 million posts and tweets on social networks.
Loads of business for exhibiting companies, the entire local area involved, a format that’s truly one of a kind
Watch the video https://youtu.be/ZQ3nAMIHBtg
Rimini, 31st May 2015 – It’s official: RIMINIWELLNESS is the world’s biggest show dedicated to fitness, wellness, sport and nutrition by Rimini Fiera, able to bring to life the entire area with the positive energy of movement, with 400 companies participating from over 11 nations in its 10th edition – it’s a real social phenomenon.
It was attended by 260,835 visitors (3% more than 2014), made over 160 million contacts on the media in Italy and abroad, almost 1 millions posts and tweets published on social networks in the week of the event alone.
A phenomenon that is the expression of pure energy and brings together new products and ideas from all over the world. A lively event representing a trade sector - fitness and wellness – that has a turnover of 10 billion euros in Italy alone.
With the media partnerships of QN/QS, m2o and SPORTMEDIASET (with desks at the expo with editorial staff), the expo occupied the entire expo centre, filling all 16 halls, with 50 stages, 96,000 square metres indoors and 66,000 outdoors, hosting the various core aspects of living well and in harmony with one’s body: fitness, wellness, dance & sport, nutrition, music, fashion, tourism, equipment, contract & design.
Big business for the companies taking part, great participation by trade members, buyers and presenters from all over the world: Eastern Europe, South America, the Middle East and the Mediterranean Basin. Associations of fitness centres and gyms from Northern Europe and groups of visitors from 80 Countries, coaches and groups organized from all over Italy, including the islands.
Over the four days of non-stop movement and wellness, the Web literally exploded too: 805,224 posts published on Facebook and over 62,000 impressions on Twitter. Full pages in the major daily papers with reports on the expo. The expo hosted the cameras and microphones of the leading networks’ TV and radio transmissions, as well as the most popular fashion, food and fitness bloggers. Reports in prime time TV newscasts, daily coverage by the press, special reports and in-depth coverage, plus all the specialist Italian and foreign magazines, out in full force.
Inaugurated on Thursday 28th May with the participation of the president of the Emilia-Romagna Region Stefano Bonaccini, regional councillor for Manufacturing Activities Palma Costi, the Mayor of Rimini Andrea Gnassi and the chairman of Rimini Fiera, Lorenzo Cagnoni, the expo had guests from the sports and entertainment worlds who were to be seen constantly throughout the expo, discovering the latest new products and trends in “wellness”. The ceremony’s celebrity hostess was actress and TV show hostess Giorgia Surina, who arrived at the expo on a fit walking session: Other attendees included Christof Innerhofer, winner of several Olympic and world ski medals, and Stefano Baldini, marathon Gold Medallist at the 2004 Athens Olympic Games and currently technical director of the FIDAL juvenile sector
This year’s expo dedicated wide space to nutrition and food, with the second edition of Food Well, an area hosting focuses, conferences, show cooking and tasting sessions. The section presented over 90 brands and the fruit and vegetable sector by means of a preview of Macfrut, the sector’s leading BTB expo, organized by Cesena Fiera, which will be held in Rimini from September 23rd to 25th. In the same context, the inauguration was held of Rimini Coffee Festival Art Bar, the new format on coffee culture and its beneficial properties.
STATEMENTS
Rimini Fiera chairman Lorenzo Cagnoni states, “The tenth edition of RIMINIWELLNESS was celebrated with the energy and enthusiasm of all the companies taking part. We think we provided the ideal setting for the wellness business once again this year.
Our user-friendly expo centre and the hospitality of our local area enable us to host a unique event on the world trade fair scenario, the ideal setting for presenting and launching new trends and, at the same time, an event able to combine a high consumer profile with important business meetings.”
“Internationality, innovation and business. These are the key words of the 2015 edition and future ones”, adds Rimini Fiera Business Unit manager Patrizia Cecchi. “Our strength lies in the cooperation and trust of the sector’s key players, supported by a local area which, between Rimini and the Riviera, is united and takes great care to highlight the event. Out aim is to manage to virtually reach the 40 million Italians and those living abroad who practice sports activity more or less regularly. We intend transmitting them the “Wellness Made in Rimini” life style, which is already an established brand.”
IMPORTANT GUESTS
As always, numerous personalities from the sport and show business worlds took part in the huge event: As well as actress and TV program host Giorgia Surina, Olympic and world ski champion Christof Innerhofer, and the Gold medallist at Athens 2004 Olympic Games Stefano Baldini, numerous other well known sports and entertainment personalities visited the halls, met numerous fans, took photographs, and gave interviews. Basketball players of the calibre of Marco Belinelli, Italian NBA champion, Carlton Myers, boxing stars such as Simona Galassi and Roberto Cammarelle. There were also past and present winners of numerous medals in various Olympic disciplines: Massimiliano Blardone, member of the Italian Alpine Ski team and EXPO Milan 2015 Ambassador, Valentina Marchei, 2014 Italian artistic skating champion, athlete and actress Fiona May, world cross-country ski champion Silvio Fauner, the most important athletes of the Italian Air Force, Italy’s national gymnastic team “The Olympic Butterflies” who gave an unforgettable performance for the expo’s visitors.
All the fitness gurus from the eighties to the present day also answered the appeal: Madonna Grimes, Jill Cooper, Johnny G, Laura Cristina, Ivan Robustelli, the Evangelista brothers, Giorgia Foroni, champion of acrobatic fitness, Philip and Jackie Mills, ballet star Raffaele Paganini and ballerina Annarosa Petri and ultra cycling pro Fabio Biasolo. There was no lack of showgirls, always careful with their wellness, such as “veline” Maddalena Corvaglia and Irene Cioni, and showgirls Melita Toniolo and Melissa Satta, as well as the actress from the TV series "Braccialetti Rossi", Denise Tantucci. The most famous House Music DJs such as Giorgio Prezioso and other top m2o mixers alternated at the console at the side of the stage, animating energetic master classes with live DJ sets.
There were also radio personalities such as Radio DEE JAY’s Diego and La Pina and singers Gemelli Diversi.
UNIQUE FORMAT
The division into two areas was again successfully reconfirmed: W-PRO, conceived for trade and professional visitors, and W-FUN, for buffs visiting the expo. This year, the second edition was held of FOOD WELL, the section dedicated to informative meetings on correct healthy nutrition. On the stands of firms exhibiting over 90 brands, it was possible to taste the products, attend show cooking events and learn basic techniques with top chefs on the Italian scenario. The Web’s most popular food bloggers also attended: In the dedicated professional area, dozens of events were staged with the most important nutritionists and dieticians, well-known not only in the sports world.
Award winning chefs such as Pino Cuttaia, the chef on the TV show “La Prova del Cuoco” Diego Bongiovanni, nutritionists Nicola Sorrentino, Pier Paolo Pavan, Umberto Veronesi Foundation researcher Elena Dogliotti, champion baristas Giacomo Vannelli, Francesco Corona, Francesco Sanapo and Chiara Bergonzi, agronomist and presenter Daniele De Leo, the first Italian “salad specialist” Jeanne Perego, Marcello Veneziani, writer-philosopher-journalist and master pastry chef Roberto Rinaldini.
THE FESTIVAL OF COFFEE AT RIMINIWELLNESS
Rimini Coffee Festival Art Bar debuted at the expo: discussions, trends, demos, new matches and everything else that exalts coffee as a wellness beverage. A series of tasting sessions, talks and meetings were held with food bloggers, champion baristas and scientific coffee experts. Together (and with the public) authoritative personalities (including psychologist Paolo Crepet) discussed coffee culture and the beverage’s wellness and evocations.
DANCE, MUSIC & SEDUCTION
Following last year’s overwhelming success, Rimini hosted the great return of WELLDANCE, which enables to learn real dance choreographies, achieving great results in terms of calories burned and fluid eliminated; this year, space was dedicated to the first workout show ever realized in the history of fitness by ballet/dance star Raffaele Paganini and Annarosa Petri.
Success for the return of the discipline presented by Freddy, DANSYNG® which combines movement and song and this year had evolved further. REEBOK launched its new message: “Be more human” i.e. “pursue a life style that puts one’s willpower to the test, accept physical and mental transformation, discover a better part of one’s self in life as well as in the day-to-day training sessions”. The “studio” programs were very busy, the LES MILLS and CROSSFIT areas were packed. There were two special events: a fashion show with special guests La Pina & Diego and a choreographic closing Dance show with DJ set by Prezioso.
ALL-ROUND INNOVATION
TECHNOGYM launched Pure Strength, the most innovative solution in terms of biomechanics, ergonomics and resistance, able to offer unbeatable training, the only one perfect for achieving very high-level performance. It is strength training: platforms, racks, benches and free weights that enable to develop personalized solutions: By means of a QR code, it is also possible to download a dedicated personalized training program. JHT presented its new indoor cycle IC7 by MATRIX, an extraordinary bike which, thanks to its coloured program, ensures excellent performance and great opportunities for group activity, “team coaching”, personal training and also individual training activity. MATRIX also held a preview launch at RIMINIWELLNESS of In-Trinity by Johnny G, a psychophysical balance board. PANATTA, with a new console with touch-screen navigation, a display conceived for everybody, easy, intuitive and full of training programs giving access to multimedia contents. Another great new product from Panatta was the brand-new Monolith isotonic range, made up of machines that are top-class and super-customizable, from the padding to the frame colour: real luxury within everyone’s reach!
ALL THE LATEST FOR FITNESS
Avant-garde activities such as FLUIBALL and REALBALL, two very different disciplines, but both carried out using a ball; the former (which can be practiced outdoors or in water) uses a small soft ball that contains a coloured liquid and which, as well as replacing traditional gym equipment, is perfect for carrying out dynamic, aerobic, fat-burning up-tempo choreographies. The latter, on the other hand, uses a larger sphere, a sort of padded cushion for bouncing in time to the music in a training program that’s all cardio-based enjoyment and fantastic for keeping bodies in shape. Also worthy of note, STREETWORK, functional street training ideal for anywhere and any circumstances and able to be done indoors and in the open air, and JUMPING FITNESS, exhausting aerobic training activity carried out on the latest generation of trampolines. Box Motion is a real fitness course in which arts martial and combat sport are combined in time to music; STIRFIT® is based on a series of free-standing physical exercises aimed at improving posture and all-round muscular strength; KRAVFIT® is an exciting fitness program inspired by Israel’s Krav Maga self-defence techniques. Music was also the key player for Clorè Effetto Burlesque®, aerobic training carried out in a light-hearted fascinating atmosphere, with the aid of a chair, which turns lessons into seductive musicals in a spontaneous manner. Then there was loads of South American energy on the stage dedicated to Zumba, the world’s real fitness revolution, with more than 15 million enthusiastic fans worldwide. International stages hosted new ideas eagerly awaited by the public from Fit Education, Piloxing and Skechers
NEW DISCIPLINES FROM THE EAST
It could be said that OLIT - a slow but very energetic dance made up of conscious, natural circular movements – is the first complete holistic discipline born in Italy. This discipline’s roots are in Master Arts such as Tai Chi Chuan and Qi Kung. THAI FIT SHAO on the other hand is a musical format with a choreography, studied to combine Chinese arts with exciting fitness music, which brings together classic Kung fu-(Wu Shu) stances and Western music.
TECHNOLOGY FOR TRAINING
Interfit presented the innovative MIHA BODYTEC technology, a system that invites users to immerse themselves in a new integral training dimension, an electric muscular stimulation machine that acts completely and effectively on the whole body. PRECOR, held the world preview of the brand-new E.S. Treadmills treadmill featuring IFT (Integrated Footplant Technology™) technology and Ground Effects® (GFX) impact control system. Then there was MOTR by Balanced Body, a unit with a highly innovative design that enables three different types of workout: pilates, yoga and fitness.
SPACE FOR RELAXATION
RIMINIWELLNESS is all-round wellness of the mind and the body, and there were also numerous new proposals for recovering psychophysical balance and harmony of the mind and body. From the new HOT YOGA, which in the context of Yoga Therapy proposed exercises during a Yoga session at between 36° and 42° C, to numerous lessons of BIO GYMNASTICS with the aid of relaxing music and creative expression (this year also with the aid of coloured tempera) aimed at relieving states of psychosomatic stress and freeing one’s positive energy.
CONFERENCES AND REHABILITATION
Once again this year, there were numerous events of national importance in the W-PRO area, at which rehabilitation professionals (physicians, physiotherapists, masseurs, etc.) and movement technicians (sports science graduates, trainers, etc.) networked on key issues regarding the world of rehabilitation. The RIABILItec professional section dedicated to Science and Technology for Rehabilitation and Functional Re-education, hosted doctors and international famous sportsmen and women who took part in conferences and round tables dedicated to interesting topics.
SPOTLIGHT ON COMBAT
There was also great success for the RIMINI STEEL section, dedicated entirely to the disciplines that, by definition, differ from the typical ones based on fitness in the strict sense of the word and are part of the so-called “combat” category: combat, boxing and its numerous forms, martial arts and bodybuilding with all the relative versions. Rimini Steel is a real area with its own characteristic logo conceived to bring to mind the hardness of steel and the traditions of the “Rising Sun”, but also the platform to which it belongs, i.e. RIMINIWELLNESS.
Different types of training, but similar tastes in terms of target and enjoyment, hence the success of the area, an example of fusion of various genres. This year, two halls hosted several rings, beauty contests and competitions ranging from karate to actual boxing, with top professionals from the sector of the Italian Boxing Federation, and the most important brands such as BOXEUR DES RUES, LEONE1947, WTKA, AINBB. The “Bikini Contest” attracted a great deal of attention.
SPORTS NUTRITION INTEGRATORS & FUNCTIONAL NUTRITION
ENERVIT chose RIMINIWELLNESS to launch numerous new products. In particular, they are products conceived for sports nutrition integration. The Enervit Sport range, with the innovative Carbo Flow, an exclusive mixture of carbohydrates enriched with cacao flavanols, studied above all for those who practice endurance activity. On the bar front, on the other hand, there was the new Power Time Quinoa, providing the right energy at the right moment. There was also a range conceived ad hoc for muscles and those who train intensely, with Enervit Gymline Muscle and Gymline Muscle Supreme Thermo. EnerZona products, which help those who follow the zone diet are very widely requested.
From Italian company MY POLLO, there were bars… of chicken. These bars are called “Protein 28” and provide a considerable protein content that is easily assimilated:
See you in 2016!
All this edition’s press releases are published in the media room of the Web site www.riminiwellness.com
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