09.04.2015
A powerful cross-media campaign is conveying the message on a global scale: IPACK-IMA, from May 19th to 23rd, will be at the heart of this year’s most comprehensive exhibition event for processing, converting, package printing and logistics. No medium was neglected to provide potential visitors with information on the six exhibitions (along with IPACK-IMA, Fieramilano will also host Dairytech, Fruit Innovation, Converflex and Intralogistica Italia): from traditional print (advertisements on the main national newspapers and an impressive number of trade magazines – 48 Italian and 41 international – as well as on inflight magazines of airlines including Turkish Airlines, Aeroflot and Etihad) to web portals associated to different publications. The IPACK-IMA promotional campaign also leveraged major trade events both in Italy and abroad ever since May 2013 through the participation in 55 international fairs with promotional stands, press presentations and meetings with stakeholders.
In addition, an intensive direct marketing action developed with ICE – the Italian agency for foreign trade is offering free entrance to the exhibition to those who pre-register using the code provided on the “promocard” sent with the invitation. From paper to web, the IPACK-IMA message is spreading through the Internet to specific targets with Google display actions. Excellent results are also coming from the action developed within the professional network Linkedin, which in the first month of activity reached 300,000 professionals (compared to the total target of one million contacts) operating in the main business communities for the processing & packaging industry around the world.
IPACK-IMA 2015 and its jointly held exhibitions will be attended by 270 international buyers from 50 countries, selected based on the preferences actively expressed by exhibitors. The Buyer's Programme supporting incoming foreign professionals visiting the exhibition is developed with the support of the Ministry of Economic Development and the operational backing of ICE.
MŽ Consulting & Fairs
Poslovne storitve
Matjaž Žigon s.p.
Head Office:
Grčarevec 8
1370 Logatec
Slovenien
Tel.: +386 (0)1 750 94 90
E-mail: info@mz-consulting.org
Turkey Office:
Fenerbahçe Mh. Dalyan Aralığı Sk.
Emek Apt. No:13 D:2 Kadıköy 34726
İstanbul Türkei
Tel.: +90 532 5214849
E-mail: hilal@mz-consulting.org
2024 Calendar
Expo Riva Schuh & Gardabags - Riva del Garda 13-16 January 2024
SIGEP - Rimini 20-24 January 2024
TISE - The International Surfaces Event Las Vegas 24-26 January 2024
FIERAGRICOLA - Verona 31 January-3 February 2024
Samuexpo - Pordenone 1-3 February 2024
Pescare Show - Vicenza 3-4 February 2024
Hospitality - Il Salone dell'Accoglienaza - Riva del Garda 5-8 February 2024
Aquafarm/Novel Farm - Pordenone 14-15 February 2024
ForumPiscine - Bologna 14-16 February 2024
OUTEX - Bologna 14-16 February 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
CUCINARE - Pordenone 2-10 March 2024
Ortogiardino - Pordenone 2-10 March 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
Progetto Fuoco - Verona 28 February-2 March 2024
Key Energy - Rimini 28 February-1 March 2024
Vinitaly - Verona 14-17 April 2024
Enolitech - Verona 14-17 April 2024
Sol & Agrifood - Verona 14-17 April 2024
Radioamatore Hi-Fi car - Pordenone 20 21 April 2024
Next Mobility Exhibition - Milano 8-10 May 2024
Transpotec - Milano 8-11 May 2024
Wine to Asia - Shenzhen 9-11 May 2024
Expo Riva Schuh & Gardabags - Riva del Garda 15-18 June 2024
Xylexpo - Milano 21-24 May 2024
RIMINIWELLNESS - Rimini 30 May-2 June 2024
Wine South America - Brasil 3-5 September 2024
MILANO Fashion&Jewels - Milano 14-17 September 2024
Marmomac - Verona 24-27 September 2024
SUN Beach&Outdoor Style - Rimini 9-11 October 2024
SIA Hospitality Design - Rimini 9-11 October 2024
FIERACAVALLI - Verona 7-10 November 2024
Ecomondo - Rimini 5-8 November 2024
IBE - Rimini 19-21 November 2024
2025 Calendar
MARCA - Bologna 15-16 January 2025
PTE - Milano 22-24 January 2025
Bit - Borsa Internazionale del Turismo - Milano 9-11 February 2025
SANA Food - Bologna 23-25 February 2025
Italia Legno Energia - Arezzo March 2025
Horeca Next - Pordenone 10-12 February 2025
SANA Beauty - Bologna 20-23 March 2025
ZOOMARK - Bologna 5-7 May 2025
AUTOPROMOTEC - Bologna 21-24 May 2025
IPACK-IMA - Milano 27-30 May 2025
Pharmintech - Milano 27-30 May 2025
RIVE - Pordenone 5-7 November 2025
HOST - Milano 17-21 October 2025
SICUREZZA - Milano 19-21 November 2025
MADE EXPO - Milano 19-22 November 2025
Global Elevator Exhibition - Milano 19-21 November 2025