Macfrut 3.2

21.01.2015

The trade fair for the fruit and vegetable sector reveals its development strategy: the exhibition space is combined with the advantage of its location in Rimini. Three “turnkey” packages are offered at an exclusive price. 

Macfrut 3.2 plays an additional card, namely, the added value of its new setting in Rimini: the trade fair exhibition space combined with the strategic location of the Riviera romagnola (coastline of the Romagna region). Three packages (Premium, Light and Hospitality) will be on special offer until 31 March 2015, providing an opportunity to take part in the leading trade fair dedicated to the fruit and vegetable sector in Italy at an extremely affordable price with a fully comprehensive “turnkey” solution: a top level fully set-up exhibition space, overnight stay at an affiliated 4-star hotel (double room for single use including breakfast) and lunch vouchers. In short, an all-round offer that combines the specialisation of an increasingly business-oriented event with the charm of Fellini-style atmospheres. 

“Such offers are very hard to find at other trade fairs”, says the President of Cesena Fiera, Renzo Piraccini. He then adds, “With regard to implementing a development strategy, we will focus on three goals: to allow companies in the sector to take part in the Macfrut event at an affordable price; to open up the trade fair event to several sectors of the fruit and vegetable supply chain that, in the previous editions, were not able to benefit from adequate space; to favour the organisation of meetings and conferences with the sales networks and customers, as anticipated in the last few days by the Californian giant Sun World”. 

In detail, with regard to the packages and their prices, numbers make quite a difference. The “Premium” package offers a space measuring 16 sq.m. (with two exhibition fronts), already set up and including customised furnishings, as well as 6 overnight stays and 6 lunch vouchers, at a price of 3,000 euros. For a double space, measuring 32 sq.m. (with two exhibition fronts), with the addition of 9 overnight stays and 9 lunch vouchers, the registration fee increases to 5,800 euros. An even more convenient solution is the 48 sq.m. space (with two exhibition fronts), which comprises 12 overnight stays and 12 lunch vouchers for a total price of 8,000 euros.

The “Hospitality” package, instead, comprises 10 overnight stays and 10 lunch vouchers at the price of 750 euros, namely, 75 euros per night at a 4-star hotel with a double room for single use, including breakfast and lunch!

Finally, the “Light” package comprises just the exhibition space at the price of 121.50 euros per sq.m., plus the registration fee (500 euros).

“The deadline for these offers has been set for 31 March 2015,” adds Piraccini “since those who choose these special packages will also have the chance to take part in the road shows, scheduled to be held from mid-February onwards, in the Eastern European countries together with Unicredit, the leading banking group in Central and Eastern Europe and Macfrut’s business partner.”

Detailed information will be available on the website www.macfrut.com