SICUREZZA - 19 - 21 November 2025

Incoming Buyers' Program

The objective of the Incoming Buyers Program is a general tour of the fair and business meetings with representatives of companies that will be exhibiting in Milan.

Being part of the buyers' program gives you many advantages sponsored by Fiera Milano:

• 2 nights in 4 Star Hotel in a single room - bed & breakfast treatment;

• Return flight in economy class;

• Every day shuttle transport to and from the exhibition;

• Access to the fair;

• Access to the buyers' lounge;

• Access to the platform MyMatching (where buyers and exhibitors can schedule the meetings);

• Personal assistance of our staff before and during the mission in Milan.

Buyer's commitment:

Each selected Business Visitor is requested to follow the plan with seriousness, schedule meetings with the exhibitors using the MyMatching Platform (at least 6 meetings for each day spent at the fair are required), and use the SICUREZZA app to validate the meetings during the fair.

Who can apply? 

The delegation will be organized for a limited number of selected representatives of companies from the sector (buyers) from Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, North Macedonia, Kosovo, Albania, and Turkey.

How to apply?

Submit the following form to show your interest in the Incoming Buyers Program.

Places are limited, first come first served criteria apply.