10.12.2015
At the 37th SIGEP, fine-tuned conferences and workshops on what to do and how to do it, to have a winning business that is in perfect order, innovative and attractive, and is able to “excite” customers
An insight on the potential of some foreign markets on which to plan an artisan gelato parlour
Rimini, 27th November 2015 – Business plans, know-how and application of the current regulations regarding serving food, investments and financing, design, anticipating or going along with consumers’ needs, creating innovative services, communication and social media. Assessing the opportunity of exporting one’s artisan business ideas.
Numerous aspects contribute to ensuring the success of businesses, including artisan gelato parlours. Competition in this sector is not just based on products, but many other aspects that professionals cannot overlook.
SIGEP (Rimini Fiera, 23-27 January 2016), is hosting a series of conferences addressing the sector’s trade members in order to provide indications, figures and useful examples for being proactive entrepreneurs able to face the market’s challenges.
TOP-GRADE GELATO PARLOURS: HOW TO BE COMPETITIVE FOR SERVICES AND UNIQUE CONCEPTS
The success of a gelato parlour undoubtedly depends on the tastiness and quality of the gelato it sells, but an important role is also played by the location’s image and services. To cover these aspects in depth at SIGEP, on Saturday 23rd January 2016, two conferences will be held.
Proceedings begin at 11:00 am in the Tiglio Room, with “Designing, realizing and running a safe successful artisan gelato parlour”. The initiative is organized by Massimo Artorige Giubilesi, food technologist, chairman of FCSI Italia, chairman of the Lombardy and Liguria Food Technologists Association. Speakers will include Gianpietro Sacchi, designer and lecturer at the Course of Design for Restaurant & Food Retail of POLI.design - Milan Polytechnic Consortium.
Sacchi anticipates, “Problems often arise for the activities at the realization stage, as the would-be entrepreneurs do not contact experts in matters such as regulations, process and equipment and the basic fundamental rules of the project’s development are not, such as: needs analysis and feasibility study, preliminary, definitive, executive and as-built designs
We shall therefore make artisans more aware of the importance of working correctly, contacting specialized professionals and investing in a sustainable coherent matter. Everything must start with the product’s wholesomeness, which is clients’ security, and then proceed with the realization of a gelato parlour that is unique from the point of view of design. In short, information and practical examples will be provided for planning and designing a top-grade activity, where clients can be secure and in a pleasant environment. So food safety will be combined with style following the regulations, which in Italy are among the strictest, but also exceeding them and doing even better.”
“Attractive, practical, safe, healthy, respectful of the environment” are the objectives a food retail business should aim at achieving to be top grade, as is suggested by Giubilesi, who asserts that things can be done well “respecting people and the environment.” He adds, “The conference intends being “a workshop” with concrete contributions on what to do to open a gelato parlour, with indications on hygiene and health regulations, workplace safety, workers’ health and food safety, with the aim of ensuring consumers’ health and wellbeing, but there will also be talk about business plans: where it is possible to save and what should not be saved on. By means of constructive networking, an outline will be given of the procedure that enables the cultural change necessary for launching an activity without making mistakes that could have to repercussions on business.
At 3:00 pm, again in the Tiglio Room, proceedings continue with “Creating a gelato parlour thinking of current and future clients. Contemporary Key Trends”. The opportunity will be really “mouth-watering”, as it will be possible to discover the latest trends around the world with real examples of successful businesses. The initiative is organized by Elena Marinoni, trend forecaster, lecturer in Sociology of consumption, research methods and trend forecasting and curator of the Capri Trendwatching Festival. Speakers will include Gianpietro Sacchi, designer and lecturer at the Course of Design for Restaurant & Food Retail at POLI.design - Milan Polytechnic Consortium.
Sacchi continues, “During the event, case studies “further afield” will be analyzed, i.e. businesses in other sectors where innovation is being introduced from the point of view of service, design and planning, with successful ideas on the methods, sales and client entertainment fronts. Provocative ideas will be suggested to encourage trade members to innovate their business.
Elena Marinoni adds, “During the Conference, various trends at different levels will be described. Trades close to gelato, such as catering, food service and retail will be considered, presenting a selection of international cases to understand how consumers’ needs are changing, but also to describe consumers’ experiences. Marinoni stresses, “Competition based exclusively on actual products is now a thing of the past, now the point is how to excite consumers.”
There will therefore be a virtual “tour” on cases that break with tradition. Several areas will be presented, starting from the experience of “consuming on the go”, food tracks, which have led to interesting consequences in the gelato and pastry worlds. This is a fast-food experience, which however features the high quality of the products and the particular care taken with the all-round experience. Other fields will include the “convergence of food and design”, such as the study of packaging style, “mass product customization” and the “social dimension”, i.e. cases of companies that work on communication, transforming the product into a social product. There will be a description of an initiative staged in Copenhagen, where a master chocolatier, on a temporary basis, offered marvellous boxes of chocolates and, instead of paying for them, clients undertook to carry out good deeds, which were then posted on Facebook. Lastly, the “experimental” aspect, involving the manipulation of material and ingredients (for example, fluorescent gelato) for a futuristic or surprise effect.
Photos and videos will be used to present successful cases around the world, as well as Italian case histories.
THE SISTEMA SIGEP PLATFORM – A WINDOW OPEN ON THE WORLD FOR ARTISAN ITALIAN GELATO
On the site www.sistemasigep.com Italian gelato makers interested in opening a business abroad can find proposals and practical replies to make their projects a reality (from administrative procedure to finding the best suppliers). The initiative, launched a couple of years ago, has met with trade members’ favour, reporting new points of sales being opened in Germany, Hungary and Latvia.
Up until now, Sistema SIGEP has monitored over a hundred countries worldwide, thus managing to grasp and report business opportunities, indicating Italian trade members the foreign markets with the best prospects of growth and, at the same time, guiding foreign investors in their search for business partners.
For an update on how the artisan gelato trade is progressing outside Italy, two conferences are scheduled. The first is foreseen for Saturday 23rd January 2016 at 2 pm in the Diotallevi Room 1 and will focus on “Internationalization as an opportunity for growth”.
The issue will be covered by means of the presentation of the methods for approaching foreign markets and the main business and operational models. The points to which the most attention must be paid in a process of internationalization and the most common mistakes to be avoided will be highlighted. The speaker will be Erika Andreetta, partner at PWC Advisory SpA, who developed her in-depth experience in PWC’s consultancy in the Retail & Consumer Goods field. (R&C) and is the manager for Italy of Consultancy services for the R&C industry. She has personally followed important internationalization procedure by primary international groups on the Chinese market and was member of PwC’s CINDIA Desk from 2000 to 2006. She is currently following streamlining processes of the chain, not to mention international development, in particular in Mexico, Russia and the Arab Emirates.
The second conference is scheduled for Tuesday 26th January, at 11 am in Diotallevi Room 1 and is entitled “The capital market in support of the growth of the artisan gelato chain leaders.”
The focus will be on the financial instruments supporting the product chain, with particular attention to the most structured services, dedicated to the sector’s outstanding situations.
Participants will include exponents from Banca Intesa, Sace, Idea Capital, Integrae Sim, PWC and IlSole24Ore.
MŽ Consulting & Fairs
Poslovne storitve
Matjaž Žigon s.p.
Head Office:
Grčarevec 8
1370 Logatec
Slovenia
Tel.: +386 (0)1 750 94 90
E-mail: info@mz-consulting.org
Turkey Office:
Fenerbahçe Mh. Dalyan Aralığı Sk.
Emek Apt. No:13 D:2 Kadıköy 34726
İstanbul Turchia
Tel.: +90 532 5214849
E-mail: hilal@mz-consulting.org
2024 Calendar
Expo Riva Schuh & Gardabags - Riva del Garda 13-16 January 2024
SIGEP - Rimini 20-24 January 2024
TISE - The International Surfaces Event Las Vegas 24-26 January 2024
FIERAGRICOLA - Verona 31 January-3 February 2024
Samuexpo - Pordenone 1-3 February 2024
Pescare Show - Vicenza 3-4 February 2024
Hospitality - Il Salone dell'Accoglienaza - Riva del Garda 5-8 February 2024
Aquafarm/Novel Farm - Pordenone 14-15 February 2024
ForumPiscine - Bologna 14-16 February 2024
OUTEX - Bologna 14-16 February 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
CUCINARE - Pordenone 2-10 March 2024
Ortogiardino - Pordenone 2-10 March 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
Progetto Fuoco - Verona 28 February-2 March 2024
Key Energy - Rimini 28 February-1 March 2024
Vinitaly - Verona 14-17 April 2024
Enolitech - Verona 14-17 April 2024
Sol & Agrifood - Verona 14-17 April 2024
Radioamatore Hi-Fi car - Pordenone 20 21 April 2024
Next Mobility Exhibition - Milano 8-10 May 2024
Transpotec - Milano 8-11 May 2024
Wine to Asia - Shenzhen 9-11 May 2024
Expo Riva Schuh & Gardabags - Riva del Garda 15-18 June 2024
Xylexpo - Milano 21-24 May 2024
RIMINIWELLNESS - Rimini 30 May-2 June 2024
Wine South America - Brasil 3-5 September 2024
MILANO Fashion&Jewels - Milano 14-17 September 2024
Marmomac - Verona 24-27 September 2024
SUN Beach&Outdoor Style - Rimini 9-11 October 2024
SIA Hospitality Design - Rimini 9-11 October 2024
FIERACAVALLI - Verona 7-10 November 2024
Ecomondo - Rimini 5-8 November 2024
IBE - Rimini 19-21 November 2024
2025 Calendar
MARCA - Bologna 15-16 January 2025
PTE - Milano 22-24 January 2025
Bit - Borsa Internazionale del Turismo - Milano 9-11 February 2025
SANA Food - Bologna 23-25 February 2025
Italia Legno Energia - Arezzo March 2025
Horeca Next - Pordenone 10-12 February 2025
SANA Beauty - Bologna 20-23 March 2025
ZOOMARK - Bologna 5-7 May 2025
AUTOPROMOTEC - Bologna 21-24 May 2025
IPACK-IMA - Milano 27-30 May 2025
Pharmintech - Milano 27-30 May 2025
RIVE - Pordenone 5-7 November 2025
HOST - Milano 17-21 October 2025
SICUREZZA - Milano 19-21 November 2025
MADE EXPO - Milano 19-22 November 2025
Global Elevator Exhibition - Milano 19-21 November 2025
Il nostro sito usa cookies per una migliore fruizione da parte degli utenti
Continuando a navigare nel nostro sito, lei accetta l'uso di cookies da parte nostra, i quali ci aiutano a fornirle una miglire esperenzia nel nostro sito web. Usiamo Google Analytics per le nostre analisi il quale installa cookies per questo scopo (delete GA cookies). More about cookies.