11.09.2015
Rimini, 3rd August 2015 – Plant sculptures, pools and architectural elements will embrace Rimini Expo Centre’s beautiful setting, on the occasion of FLORA TRADE SHOW, the first International Exhibition of nursery/floriculture and landscape, from 23rd to 25th September (being held simultaneously with MACFRUT). Rimini Fiera will be transformed into a place where greenery in all its forms will dominate in a dynamic interactive manner.
This project’s set-up, by Studio Angelo Grassi, will represent a huge Italian-style garden featuring a geometric division of the areas, perfectly highlighting companies’ nursery and floriculture products.
The setting will involve visitors and exhibitors in a true sensorial and educational experience. The hall will meet attendees with a large arboreal “set” in which beauty and harmony will be the key players. A plant and greenery border will be the setting for the entire expo, a series of activities and interactive routes will lead trade members to contests, updating seminars, workshops, exhibitions, tasting sessions and playful and educational activities for the various professions.
Nature, landscape, protection of the environment, green technologies and sustainability will be some of the topics faced on exhibition days, in order to create an event able to transmit an innovative multiform insight of the sector, with a perfectly blended fusion of exhibition and side events, products and cultural contents.
FLORA TRADE AT A GLANCE
Dates: from 23rd to 25th September 2015. Halls: A1-A3 and C1-C3. Admission: trade members only. Hours: from 9:30 am to 6:30 pm, last day – closure 5:30 pm. Patronages: Florconsorzi, Florasì, Ministry for Agricultural, Food and Forestry Policies, CIA Confederation of Italian Farmers, Confagricoltura and Coldiretti Emilia Romagna, Associazione Nazionale Piante e Fiori d'Italia. Business Unit Manager: Patrizia Cecchi, Project manager: Orietta Foschi.
PRESS CONTACTS
RIMINI FIERA SPA - communication and media relations services: manager: Elisabetta Vitali; press office coordinator: Marco Forcellini; press staff: Nicoletta Evangelisti Mancini, Alessandro Caprio; BARABINO & PARTNERS - media consultants – specialist press: Tel. +39 010/272 50 48. Barbara Demicheli: b.demicheli@barabino.it +39 347.4162986.
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