12.06.2015
The expo’s new image, created by the Gambarini & Muti Agency, exalts Italian-made products
Rimini, 10th June 2015 – Don’t master gelato artisans create sculptures? Isn’t artisan confectionery an art? Considerations of this type led to the creation of the 2016 image for SIGEP (Rimini Fiera, 23 – 27 January), designed by the Gambarini & Muti Agency. The visuals feature a high-impact aspect of Italian-made “products”: great Italian art, in a comparison with the artisan skills of gelato, pastry and bakery masters.
The agency’s owner, Luigi Gambarini explains, “There is an increasing number of connections between fashion and food, but a direct affinity of taste, as far as taste buds and the master artisans’ skills are concerned, with the great works of art had never been attempted before.
The campaign’s headline is “Theart of Italian taste in the world”. In a single multimedia work of art, SIGEP 2016 combines Italian artisan skills in gelato, pastry, bread and coffee with great Etruscan, Roman, Renaissance and Italian neoclassic art.
“In the campaign’s various layouts”, continues Gambarini, “the airy sculpture-like curves of a gelato are alongside the serious face of Michelangelo’s David, while a haute patisserie cake has a precious Etruscan gold item as its background. A cup of coffee matches the colour of the Etruscan Kylix drinking cup from Tarquinia, a chocolate sculpture (winner of the world championship) is spotlighted alongside Canova’s neoclassical statue of Hebe. A basket of bread is combined with Caravaggio’s young Bacchus and the Pompeii red frescos of the Villa of Mysteries are fronted by an inviting tomato pizza.”
SIGEP 2016 AT A GLANCE
Dates: 23 - 27 January 2016; Organizers: Rimini Fiera SpA; edition: 37th; frequency: annual; classification: international; admittance: trade members only; hours: 9:30 am – 6:00 pm, last day 9:30 am – 3:00 pm (3:00 – 5:00 pm only with online tickets); business unit manager: Patrizia Cecchi; project managers: Gabriella de Girolamo (gelato), Giorgia Maioli (pastry, bakery, coffee); exhibitor info: tel. +39 0541 744521 fax +39 0541 744772; Web site:www.sigep.it
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2024 Calendar
Expo Riva Schuh & Gardabags - Riva del Garda 13-16 January 2024
SIGEP - Rimini 20-24 January 2024
TISE - The International Surfaces Event Las Vegas 24-26 January 2024
FIERAGRICOLA - Verona 31 January-3 February 2024
Samuexpo - Pordenone 1-3 February 2024
Pescare Show - Vicenza 3-4 February 2024
Hospitality - Il Salone dell'Accoglienaza - Riva del Garda 5-8 February 2024
Aquafarm/Novel Farm - Pordenone 14-15 February 2024
ForumPiscine - Bologna 14-16 February 2024
OUTEX - Bologna 14-16 February 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
CUCINARE - Pordenone 2-10 March 2024
Ortogiardino - Pordenone 2-10 March 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
Progetto Fuoco - Verona 28 February-2 March 2024
Key Energy - Rimini 28 February-1 March 2024
Vinitaly - Verona 14-17 April 2024
Enolitech - Verona 14-17 April 2024
Sol & Agrifood - Verona 14-17 April 2024
Radioamatore Hi-Fi car - Pordenone 20 21 April 2024
Next Mobility Exhibition - Milano 8-10 May 2024
Transpotec - Milano 8-11 May 2024
Wine to Asia - Shenzhen 9-11 May 2024
Expo Riva Schuh & Gardabags - Riva del Garda 15-18 June 2024
Xylexpo - Milano 21-24 May 2024
RIMINIWELLNESS - Rimini 30 May-2 June 2024
Wine South America - Brasil 3-5 September 2024
MILANO Fashion&Jewels - Milano 14-17 September 2024
Marmomac - Verona 24-27 September 2024
SUN Beach&Outdoor Style - Rimini 9-11 October 2024
SIA Hospitality Design - Rimini 9-11 October 2024
FIERACAVALLI - Verona 7-10 November 2024
Ecomondo - Rimini 5-8 November 2024
IBE - Rimini 19-21 November 2024
2025 Calendar
MARCA - Bologna 15-16 January 2025
PTE - Milano 22-24 January 2025
Bit - Borsa Internazionale del Turismo - Milano 9-11 February 2025
SANA Food - Bologna 23-25 February 2025
Italia Legno Energia - Arezzo March 2025
Horeca Next - Pordenone 10-12 February 2025
SANA Beauty - Bologna 20-23 March 2025
ZOOMARK - Bologna 5-7 May 2025
AUTOPROMOTEC - Bologna 21-24 May 2025
IPACK-IMA - Milano 27-30 May 2025
Pharmintech - Milano 27-30 May 2025
RIVE - Pordenone 5-7 November 2025
HOST - Milano 17-21 October 2025
SICUREZZA - Milano 19-21 November 2025
MADE EXPO - Milano 19-22 November 2025
Global Elevator Exhibition - Milano 19-21 November 2025