13.09.2017
Affirmation and relaunch of the Bit Revolution
Advance previews for 2018
• 3-day formula: Sunday 11 to Tuesday 13 February
• Halls 3 and 4, on two floors one above the other: more effective and easier to visit
• Development of existing areas and confirmation of Bit4Job, A Bit of Taste and BeTech
• Satisfaction of industry operators with Bit 2017: over 87% acknowledge its importance
• An Advisory Board is being defined for the Bit 2018 MICE area
Milan, 15 June 2017 - Drawing from this year's results - 16,353 match-makings, up 13% over 2016 - the Bit Revolution is ready to raise the stakes for 2018 and has previewed information on the forthcoming timing and location at Social Media Week - one of Europe's leading marketing, communication and technology events, being held in Milan until tomorrow - to which its contributes with two high profile events on tourism.
The three-day formula, from Sunday to Tuesday, has been confirmed and indeed moved to a period more in line with the needs of operators, especially incoming ones: from 11 to 13 February 2018. The fieramilanocity exhibition has becomes even more effective and easier to visit, having expanded into Halls 3 and 4, on two floors one above the other. The conference rooms, in the adjacent MiCo Conference Centre, may be accessed from the entrance gates at Porta Colleoni and Porta Teodorico.
It is no coincidence that Social Media Week was chosen to reconnect with the Bit stakeholders: the Digital Advisory Board, made up of industry professionals and coordinated by the Digital Ambassador, Alex Kornfeind, is defining the topics of the next Bit, such as emotional marketing to attract new customers, new travel philosophies, and topics such as cybersecurity, smart cities for modern-day tourists, new policies, market trends in southern Italy, collaborative promotion of destinations, web usability, user experience, the world of food, and sports marketing.
The sections introduced in 2017, such as the Leisure area, have been confirmed and expanded, and the MICE area will see the development of a specific project with the supervision of an Advisory Board, to ensure even greater specialization. The Wedding area will look to the adjoining Luxury segment, and once again there will be a focus on Bit4Job (matching supply and demand), A Bit of Taste (food and wine tourism) and BeTech (innovative solutions). Lastly, in the pursuit of a B2B focus, the new show confirms the adoption of a mixed format that includes events aimed at an audience of travellers, creating value-added synergies between the event and the city of Milan, an international point of reference in terms of lifestyle.
The overall growth expected for Bit 2018 is underscored by a restyled image and a new logo, both welcomed by industry operators with renewed satisfaction: according to an independent survey conducted by GRS Explori, 89.3% of exhibitors say they are satisfied, and 87.4% consider the event important for their business. Among professional visitors, 75% state that they prefer the current location, confirming the importance of holding a tourism event in a city as lively and dynamic as Milan.
MŽ Consulting & Fairs
Poslovne storitve
Matjaž Žigon s.p.
Head Office:
Grčarevec 8
1370 Logatec
Slovenija
Tel.: +386 (0)1 750 94 90
E-mail: info@mz-consulting.org
Turkey Office:
Fenerbahçe Mh. Dalyan Aralığı Sk.
Emek Apt. No:13 D:2 Kadıköy 34726
İstanbul Turčija
Tel.: +90 532 5214849
E-mail: hilal@mz-consulting.org
2024 Calendar
Expo Riva Schuh & Gardabags - Riva del Garda 13-16 January 2024
SIGEP - Rimini 20-24 January 2024
TISE - The International Surfaces Event Las Vegas 24-26 January 2024
FIERAGRICOLA - Verona 31 January-3 February 2024
Samuexpo - Pordenone 1-3 February 2024
Pescare Show - Vicenza 3-4 February 2024
Hospitality - Il Salone dell'Accoglienaza - Riva del Garda 5-8 February 2024
Aquafarm/Novel Farm - Pordenone 14-15 February 2024
ForumPiscine - Bologna 14-16 February 2024
OUTEX - Bologna 14-16 February 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
CUCINARE - Pordenone 2-10 March 2024
Ortogiardino - Pordenone 2-10 March 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
Progetto Fuoco - Verona 28 February-2 March 2024
Key Energy - Rimini 28 February-1 March 2024
Vinitaly - Verona 14-17 April 2024
Enolitech - Verona 14-17 April 2024
Sol & Agrifood - Verona 14-17 April 2024
Radioamatore Hi-Fi car - Pordenone 20 21 April 2024
Next Mobility Exhibition - Milano 8-10 May 2024
Transpotec - Milano 8-11 May 2024
Wine to Asia - Shenzhen 9-11 May 2024
Expo Riva Schuh & Gardabags - Riva del Garda 15-18 June 2024
Xylexpo - Milano 21-24 May 2024
RIMINIWELLNESS - Rimini 30 May-2 June 2024
Wine South America - Brasil 3-5 September 2024
MILANO Fashion&Jewels - Milano 14-17 September 2024
Marmomac - Verona 24-27 September 2024
SUN Beach&Outdoor Style - Rimini 9-11 October 2024
SIA Hospitality Design - Rimini 9-11 October 2024
FIERACAVALLI - Verona 7-10 November 2024
Ecomondo - Rimini 5-8 November 2024
IBE - Rimini 19-21 November 2024
2025 Calendar
MARCA - Bologna 15-16 January 2025
PTE - Milano 22-24 January 2025
Bit - Borsa Internazionale del Turismo - Milano 9-11 February 2025
SANA Food - Bologna 23-25 February 2025
Italia Legno Energia - Arezzo March 2025
Horeca Next - Pordenone 10-12 February 2025
SANA Beauty - Bologna 20-23 March 2025
ZOOMARK - Bologna 5-7 May 2025
AUTOPROMOTEC - Bologna 21-24 May 2025
IPACK-IMA - Milano 27-30 May 2025
Pharmintech - Milano 27-30 May 2025
RIVE - Pordenone 5-7 November 2025
HOST - Milano 17-21 October 2025
SICUREZZA - Milano 19-21 November 2025
MADE EXPO - Milano 19-22 November 2025
Global Elevator Exhibition - Milano 19-21 November 2025
Poslovne storitve, Matjaž Žigon s.p., avtorske pravice pridržane
Izdelava spletnih strani - Spletna postajaIzdelava spletnih strani:
Spletna stran uporablja piškotke za boljše delovanje
Z brskanjem po naši spletni strani se strinjate, da lahko uporabljamo piškotke, ki so namenjeni vaši boljši uporabniški izkušnji na naši spletni strani. Za lastne potrebe analitike uporabljamo Google Analytics, ki v ta namen namesti piškotke (izbriši GA piškotke). Več o piškotkih.