23.09.2022
Marmomac has decided to eliminate 95% of the carpet tiles used in the show set-up and donate 200 trees to plant in two of the city's green areas. The new trees will absorb 6 tonnes of CO2 every year, as well as 20 kg of fine powder particles.
Verona, 20 September 2022. “Less carpet more trees”: a new slogan for the 2022 edition of Marmomac, the leading exhibition for the natural stone supply chain, scheduled in Verona 27-30 September.
The initiative enjoys the strong support of Veronafiere - the organiser of Marmomacc - and Verona City Council. It aims to reduce the impact of events on the environment significantly and increasingly, while at the same time improving the quality of life in the suburbs around the exhibition facilities.
As of this year's Show, the carpet tiles used in the exhibition paths inside the halls hosting Marmomac have been reduced by 95%. This decision will help eliminate 25,000 square metres of floor coverings, equal to 20 tonnes of materials that otherwise would be disposed at the end of the event.
Veronafiere, in collaboration with the Department of Ecological Transition, Environment and Mobility of Verona City Council and the Beleafing company, has also undertaken to plant 200 trees and shrubs in the nearby Santa Teresa Park and in the Zai Consortium industrial estate.
The new trees and bushes are an effective gesture of environmental responsibility to reduce air pollution, thanks to their ability to absorb a total of 6 tonnes of carbon dioxide every year, as well as capture more than 20 kg of fine particles through the leaves.
"Veronafiere is convinced that one of the preconditions for accessing the market is knowing how to combine business with the values that inspire us and in which we believe," said Federico Bricolo, President of Veronafiere. “Social, economic and environmental sustainability is an integral part of everything we do and this is reflected in the commitment over the last ten years to halve the consumption of gas and electricity and recycle 75% of the waste generated during events. Starting from this interpretation of our role as responsible trade fair organisers, Marmoac was the event chosen to launch the “Less carpet more trees” initiative: yet another development of this vision that we also plan to implement for the other exhibitions in our calendar."
"The ecological transition also involves virtuous partnerships with the institutional and economic realities of our city," said Tommaso Ferrari, Councillor for the Environment and Ecological Transition of Verona City Council. We need a systemic vision involving all the players in the city. I believe that it is everyone's responsibility to make every possible effort to make the city more resilient and a better place to live. This is why I believe that the project shared with Veronafiere should be simply the beginning of virtuous collaboration between the City Council and local institutions for co-responsibility in our city's sustainability policies."
The trees and plants already purchased will be exhibited at Marmomac around the San Zeno and Cangrande entrance gates and along Avenue E at the entrance to The Plus Theatre; at the end of the exhibition, they will be transferred and planted in the areas already identified together with the municipal administration.
VERONAFIERE: AN INCREASINGLY SUSTAINABLE BUSINESS MODEL
Veronafiere has chosen to develop an increasingly sustainable business model in environmental terms and is constantly committed to improving its energy performance. Since 2007, the company has worked to improve the efficiency of its facilities and each new project is studied and implemented in a green perspective by a specific Energy Team. A photovoltaic system measuring 2,000 square meters capable of producing peak power of 100 kilowatt hours, equal to the annual electricity required for about 33 apartments, has been operating since 2009. Verona is the first exhibition centre in Italy to have received ISO 50001 certification(energy management system). The new energy policy, in the space of just a decade, has achieved the goal of reducing consumption of electricity by 47%, gas by 52% and water by 17%. In November 2018, the Office Building, the Palaexpo building and Halls 2, 3, 4 and 5 at Veronafiere were connected to city's district heating network. In addition, cogeneration place group has also been installed to generate electricity and heat for self-consumption. All Veronafiere's offices became plastic-free in 2020. The same green sensitivity is also applied to set-up activities in the exhibition centre. The aluminium and fabric stands are eco-certified and Veronafiere is among the first exhibition companies in Europe as regards recycling the waste generated during exhibitions, with a share of differential waste collection of 75.6%. A virtuous path that embraces all activities and is continuously implemented year after year. In 2021 Veronafiere was the first international organizer to obtain the integrated sustainability certification "Si Rating" by ARB SBpA and launch constant monitoring to improve the environmental, social and good governance impact, pursuing the 17 objectives defined by the United Nations in the 2030 Agenda.
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SIGEP - Rimini 20-24 January 2024
TISE - The International Surfaces Event Las Vegas 24-26 January 2024
FIERAGRICOLA - Verona 31 January-3 February 2024
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MYPLANT & GARDEN - Milano 21-23 February 2024
CUCINARE - Pordenone 2-10 March 2024
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MYPLANT & GARDEN - Milano 21-23 February 2024
Progetto Fuoco - Verona 28 February-2 March 2024
Key Energy - Rimini 28 February-1 March 2024
Vinitaly - Verona 14-17 April 2024
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SUN Beach&Outdoor Style - Rimini 9-11 October 2024
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FIERACAVALLI - Verona 7-10 November 2024
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ZOOMARK - Bologna 5-7 May 2025
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IPACK-IMA - Milano 27-30 May 2025
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RIVE - Pordenone 5-7 November 2025
HOST - Milano 17-21 October 2025
SICUREZZA - Milano 19-21 November 2025
MADE EXPO - Milano 19-22 November 2025
Global Elevator Exhibition - Milano 19-21 November 2025
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