09.08.2016
With new names confirming and important companies returning, the show is ever more representative, with an edition that is focusing ever more on making the most of innovative solutions
Milan, 25 July 2016 – Spurred on by constant technological innovation, growing demand at both the public and private level and by needs determined by the historic situation we find ourselves living in, the Italian security industry continues to take a positive direction. In 2015, the industry saw growth in overall turnover of 4.5% (2014 saw a similar variation of +4.9%) equal to 2,150 million euros (source: ANIE Sicurezza). After having maintained stability during the crisis years, the various sectors today show great vitality and are ripe for development. Among the major drivers are the demand for innovative solutions in the domestic market and the growing opening up in the international market.
With this as the context, the next edition of SICUREZZA – the international show dedicated to security and fire prevention being organized by Fiera Milano and scheduled for 15 to 17 November 2017 – is as of now shaping up to be an event of great interest, that will bring together the technological offerings of many leading brands from Italy and abroad. In fact, we are just a few weeks into the sales campaign, and many companies have already confirmed they will take part in the show. Some of those that have confirmed include Axel, Ceia, Hikvision, Jablotron, Milestone, and Venitem while there are other important names returning, such as Risco, Came, Sicurit Alarmitalia and UTC Fire&Security.
In the last few years, SICUREZZA has continued to take on the challenges of this market that is seeing constant change – starting from the diffusion of IP, all the way to the ever growing integration between physical and logical security – and has continued to be the ideal partner for the companies that are paying close attention to this evolution.
Today, the show aims to accompany us into a new era in the evolution of security, focusing on customized solutions for every area of application, which in a world that is ever more interconnected, extends all the way to the IoT (Internet of Things), going beyond the confines between physical security and IT security.
For this reason, the 2017 edition is opening up to new industries, which are ever more linked to the changing world of security: from cyber security to the Internet of Things, from drones – a technology that is ever more diffused these days for monitoring and protecting – to fire prevention (detection as well as extinguishing fires), all the way to building automation and smart building.
But there won’t be a lack of technological innovations in the “historic” industries represented at the show either. With solutions that are ever more targeted toward specific areas of application, these industries will showcase a great propensity for innovation and convergence. Therefore, SICUREZZA has established itself as a point of reference for all professionals interested in video surveillance systems, anti-intrusion technologies, access control, crime prevention and the protection of valuables, documents and information.
Once again, the show aims to support companies by offering customized services and solutions for exhibitors, and, especially, expertise and networking – thanks to a widespread network of partners including associations and publishing companies in Italy and abroad – and new opportunities for business.
In fact, we are investing in the project for top incoming buyers, which entails carefully selecting 200 top international buyers from the markets of greatest interest for companies, with a greater investment as compared to the last edition. The project is focused on identifying the profiles most interested in the solutions on display and with the greatest spending capacity. To optimize the buyers’ time at the show, SICUREZZA will once again make the Expo Matching Program (EMP) available. This business networking platform aims to bring together exhibitors and the top hosted buyers directly at the show, after both parties have had the opportunity to carefully study each other’s profiles.
Important synergies and growing integration among like industries will therefore find a whole new home at the show, which is ever more international and innovation-rich, and ever more strategic in that it takes place during odd years.
To learn more and stay up-to-date with the latest news from the show:
website: www.sicurezza.it
LinkedIn: https://www.linkedin.com/company/sicurezza-fiera-milano
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