27.09.2022
After 15 editions, Ecomondo and Key Energy embark on a further path of growth and development. In November 2022 the last edition together. From March 2023, Rimini dedicates even more space to the themes of renewables and energy transition with K.EY.
IEG CEO Peraboni: "We aim to become the leading renewable energy exhibition in the Mediterranean area."
Rimini, Sept. 20, 2022 - The energy market is set to undergo profound transformations, and it is becoming increasingly urgent to accelerate the debate on renewables and energy transition.
To meet the European target of reducing greenhouse gas emissions by at least 55 percent by 2030 and achieving climate neutrality by 2050, the Ecological Transition Plan envisions that 72 percent of Italy´s power generation in 2030 will have to come from renewable sources, reaching levels close to 95-100 percent in 2050.
It is a challenge that Italian Exhibition Group is ready to take up by launching the new Key Energy, an autonomous event with a new format, new positioning and, for the first time, location in the spring, March 22-24, 2023, also at the Rimini exhibition center. The event was presented this afternoon at the GSE headquarters in Rome during a panel discussion entitled, ´Renewable energy and energy transition: where are we? Opportunities, strategies, regulatory environment and future scenarios in Italy and abroad,´ which was attended by representatives of the sector´s main reference associations.
´Key Energy has reached such maturity that it is ready to stand on its own two feet,´ said Corrado Arturo Peraboni, IEG CEO. ´After 15 editions together with Ecomondo, the event will have its own space and will be held in the spring, with a new format that at the same time leverages the long experience in the sector gained in more than a decade of activity. Our goal is to give the new K.EY an increasingly international scope, turning it into the most important community dedicated to renewables and energy transition in the area of the Mediterranean basin countries, thus strengthening our leadership in Europe.´
The last edition at the same time as Ecomondo will take place from November 8 to 11, 2022 at the Rimini exhibition center, but the connection between the two fairs will not be interrupted: the prominent role of Ecomondo as a reference platform in Europe for technological and industrial innovation in all sectors of the green economy will in fact contribute to creating further synergies, increasing and strengthening Key Energy´s know-how also on issues related to the circular economy.
The new K.EY will pick up the baton of Key Energy, continuing to propose itself as the main driver of the energy transition, enhancing its role as a reference event in Italy and abroad and confirming itself as a privileged place for comparison, discussion and updating on the entire range of renewables.
For the March 2023 edition, the exhibition area is expected to double, a 30 percent increase in the number of brands exhibitors present and more than double the number of attendees.
The new K.EY will continue to be a comprehensive showcase of technology, integrated solutions and services capable of driving the energy transition to a carbon-neutral economy, as well as a cultural, scientific and technical reference hub and community catalyst, capable of connecting and bringing together stakeholders, players and protagonists in the world of renewables: not only a business platform, but also and above all an opportunity for education and information on the topic of energy and the acceleration of the energy transition process already underway.
Speaking of Key Energy´s success are the results: in 2021, Key Energy alone welcomed nearly 10 thousand attendees from Italy and abroad, from 90 different countries. There were 64 events during the fair, plus 39 webinars organized during the year as part of Digital Green Weeks.
The first edition of the new K.EY will include three days of business and networking, with the involvement of a Technical Scientific Committee of the highest quality, chaired by Professor Gianni Silvestrini and made up of Institutions, Industrial Trade Associations, Technical-Scientific Associations, Bodies and Foundations. During the three-day event there will also be events, conferences, debates and workshops aimed at delving into aspects related to the world of renewables and energy transition at the national and international level, including from the regulatory point of view.
The new K.EY will continue to develop the six pillars that contributed to the success of the event and indeed intends to strengthen them by dedicating a pavilion for each of them:
1. SEC - Solar Exhibition and Conference, the exhibition area dedicated to Photovoltaics and Storage, for the first time within K.EY. Simultaneously with the event, the third edition of ForumTech, ITALIA SOLARE´s training and information event, will also take place.
2. Technologies and services for the implementation and management of wind power plants.
3. Technologies and projects for the production and storage of Hydrogen (one of the protagonists of the energy transition) for the first time with an entire thematic area dedicated within K.EY.
4. Energy efficiency and storage in industry and building, with technologies and services available to companies to optimize their energy consumption and reduce their carbon footprint
5. Electric and sustainable mobility, from charging infrastructure to interconnected mobility services.
6. Sustainable city, the special project dedicated to the transformation of cities according to the smart city model.
In addition to these elements, there is the ´INNOVATION Start up village,´ a space dedicated to Italian and international green innovation, which configures the new K.EY into a privileged space for fostering dialogue between the business world and young entrepreneurial realities, with the aim of creating new business opportunities.
The new K.EY is part of Italian Exhibition Group´s exhibition district dedicated to Green & Technology, which brings together the leading events in the sector. Together with the fairs Ecomondo, IBE Intermobility Bus Expo and Tecna, it is part of the digital platform GreenTechInsights (GTI), the network that unites the communities of the district´s fairs to support companies, start-ups, organizations, administrations, and guide them towards the adoption of increasingly ethical and responsible working models, with the goal of achieving the decarbonization imposed by Europe by 2050, thanks to the use of innovative and cutting-edge technologies.
GTI produces multimedia and informational content available to communities throughout the year and organizes digital events linked to in-person trade shows to fuel the debate on the ecological transition, amplifying communication on the issue and fostering connection among all stakeholders involved.
ABOUT K.EY 2023
Title: International exhibition; Organization: Italian Exhibition Group S.p.A.; Frequency: annual; Edition: 16th; Date: March 22-24, 2023; mail keyenergy@iegexpo.it; Website: www.keyenergy.it; Facebook: https://www.facebook.com/Keyenergy/; Twitter: https://twitter.com/KeyEnergyit; LinkedIn: https://www.linkedin.com/company/keyenergy/ABOUT K.EY 2023
PRESS CONTACT ITALIAN EXHIBITION GROUP
head of media relation & corporate communication: Elisabetta Vitali; press office manager: Marco Forcellini; international press office coordinator: Silvia Giorgi; media@iegexpo.it
MEDIA AGENCY: Smartitaly
Sara Scatena, s.scatena@smartitaly.it, mob. +39 338 7836985; Arianna Geli, a.geli@smartitaly.it, mob. +39 347 0917903
FOCUS ON ITALIAN EXHIBITION GROUP
Italian Exhibition Group S.p.A., a company with shares listed on Euronext Milan, a regulated market organized and managed by Borsa Italiana S.p.A., has developed over the years, with its facilities in Rimini and Vicenza, a domestic leadership in the organization of trade fair and congress events and has developed foreign activities - including through joint ventures with global or local organizers, such as in the United States, United Arab Emirates, China, Mexico, Brazil and India - that have positioned it among the leading European operators in the sector.
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FIERAGRICOLA - Verona 31 January-3 February 2024
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CUCINARE - Pordenone 2-10 March 2024
Ortogiardino - Pordenone 2-10 March 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
Progetto Fuoco - Verona 28 February-2 March 2024
Key Energy - Rimini 28 February-1 March 2024
Vinitaly - Verona 14-17 April 2024
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FIERACAVALLI - Verona 7-10 November 2024
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2025 Calendar
MARCA - Bologna 15-16 January 2025
PTE - Milano 22-24 January 2025
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RIVE - Pordenone 5-7 November 2025
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SICUREZZA - Milano 19-21 November 2025
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