15.05.2017
Milan, 11 May 2017 – This year, TUTTOFOOD has enlightened us with new trends and products, such as vegetable sorbets, the world’s first pasta made with coffee, balsamic vinegars that can be grated, mint burrata, and canned friarielli. But the organic industry was still the queen of the event. Innovation found its perfect stage at TUTTOFOOD 2017, which has closed its gates yesterday at fieramilano: 4 intensive days of business meetups, talks, and high-quality content, which have consolidated the outstanding records of EXPO’s edition.
The figures say it all: 80,146 certified professionals (+2,5%) have visited the trade fair, 23% of which came from 141 countries and 45% from non-European countries. TUTTOFOOD confirmed, once again, to be an international high-quality food hub.
Other important figures come from the business matches generated from the new MyMatching platform, which successfully supported also the Grazie all’app (Thanks to the app) event: over 30,000 meetups arranged among the 2,850 exhibitors, of which 500 from foreign countries(+10%), and 3,150 profiled buyers, in addition to the spontaneous events, with an average of at least 8-10 meetups a day per exhibitor.
Italian buyers have appreciated the increase in number of targeted events, as well as the numerous dedicated initiatives organised under the aegis of Retail Next, and the wide visibility of international exhibitors, including large groups, which extended the range and innovation of the references.
Numerous delegations of buyers came from the targeted countries – USA, Canada, South America, Germany, and Gulf Countries – but also from historic markets as those of France, Benelux and the United Kingdom, and the fastest growing markets, such as China, India, South-East Asian Countries, and Africa, even thanks to the close collaboration with ICE (Italian Trade Agency), which has brought 250 new buyers to TUTTOFOOD.
“Selling in the French market – explains Pascal Charoppin – requires a presence in mass market distribution channels, as they cover over 80% of the overall retail sales. At TUTTOFOOD, you can find the best Italian traditional gourmet products, which can reach a wider audience”.
Non-European buyers have also given their articulated points of view. For Nina Liu, General Manager Assistant for the Chinese chain, Tube Station, “the middle class is starting to appreciate also the healthy aspects of Italian food, by choosing, for example, extra virgin olive oil. However, wine, especially red, is the current trend. At TUTTOFOOD, we can find products that meet both health requirements and trends.”
One of the most important Indian importers, based in Mumbai, added: “Italian cuisine is Indians’ third favourite food, after the Indian and Chinese. Middle to high end consumers are now able to distinguish between imitations and authentic Italian products, which are very much on demand for domestic and eat-out consumption.”
As for the United States – the first non-European market for the Italian F&B export – a team of 18 Walmart buyers has entered into an agreement with ICE (Italian Trade Agency) at TUTTOFOOD. This agreement will bring Italian agro-food products of small-medium producers to the shelves of 3,600 Walmart supermarkets.
The buyers’ reviews left the exhibitors extremely satisfied.
“We are extremely satisfied with our participation in TUTTOFOOD and we also recorded an excellent turnout of industry players and media – commented Valérie Hoff, Marketing Manager for La Linea Verde –. The new Fruit&Veg area allowed us to show what we do and provide a preview of the latest news regarding our brand.”
Stefano Raffaglio, General Manager for Dolcitalia, explained that “this year our stand has recorded 2,500 Italian and international visitors. All of them were interested in doing business with the company. These figures confirm our leading role in this industry. The 2017 edition of TUTTOFOOD has been a true success and everything went very smoothly.”
The exhibitors of large international collective exhibitors, such as Argentina, agree with this statement. Luciano Tantto, Consul General of the Economic and Commercial Sector of the Argentinian Consulate in Milan declared: “We have appreciated the organisation, content, and events. TUTTOFOOD provided Argentina with a unique possibility to present itself not only as the world’s granary, but also as the world’s supermarket. Among the various products we showcased, we have Malbec red wine and the famous mate.”
The over 500 moments of reflection between ACADEMY, Retail Plaza, Spazio Nutrizione, and Seeds&Chips have confirmed TUTTOFOOD as the focal point that joins supply chains, as it focuses on all types of industry players, and anticipates trends and innovations, besides being a must-attend business event.
Another success was the debut of Week&Food, the fringe event that, with over 48 thousand participants in its city events, has contributed for about one fourth to the 178 thousand overall participants in the week dedicated to food, Milano Food City.
The seventh edition of TUTTOFOOD will take place at fieramilano from 6 to 9 May 2019.
Za sve informacije o dodjeli državnih sredstava za sudjelovanje srpskih poduzeća na međunaronim sajmovima obratite se na RAS (Razvojna Agencija Srbije).
MŽ Consulting & Fairs
Poslovne storitve
Matjaž Žigon s.p.
Head Office:
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Tel.: +386 (0)1 750 94 90
E-mail: info@mz-consulting.org
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E-mail: hilal@mz-consulting.org
2024 Calendar
Expo Riva Schuh & Gardabags - Riva del Garda 13-16 January 2024
SIGEP - Rimini 20-24 January 2024
TISE - The International Surfaces Event Las Vegas 24-26 January 2024
FIERAGRICOLA - Verona 31 January-3 February 2024
Samuexpo - Pordenone 1-3 February 2024
Pescare Show - Vicenza 3-4 February 2024
Hospitality - Il Salone dell'Accoglienaza - Riva del Garda 5-8 February 2024
Aquafarm/Novel Farm - Pordenone 14-15 February 2024
ForumPiscine - Bologna 14-16 February 2024
OUTEX - Bologna 14-16 February 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
CUCINARE - Pordenone 2-10 March 2024
Ortogiardino - Pordenone 2-10 March 2024
MYPLANT & GARDEN - Milano 21-23 February 2024
Progetto Fuoco - Verona 28 February-2 March 2024
Key Energy - Rimini 28 February-1 March 2024
Vinitaly - Verona 14-17 April 2024
Enolitech - Verona 14-17 April 2024
Sol & Agrifood - Verona 14-17 April 2024
Radioamatore Hi-Fi car - Pordenone 20 21 April 2024
Next Mobility Exhibition - Milano 8-10 May 2024
Transpotec - Milano 8-11 May 2024
Wine to Asia - Shenzhen 9-11 May 2024
Expo Riva Schuh & Gardabags - Riva del Garda 15-18 June 2024
Xylexpo - Milano 21-24 May 2024
RIMINIWELLNESS - Rimini 30 May-2 June 2024
Wine South America - Brasil 3-5 September 2024
MILANO Fashion&Jewels - Milano 14-17 September 2024
Marmomac - Verona 24-27 September 2024
SUN Beach&Outdoor Style - Rimini 9-11 October 2024
SIA Hospitality Design - Rimini 9-11 October 2024
FIERACAVALLI - Verona 7-10 November 2024
Ecomondo - Rimini 5-8 November 2024
IBE - Rimini 19-21 November 2024
2025 Calendar
MARCA - Bologna 15-16 January 2025
PTE - Milano 22-24 January 2025
Bit - Borsa Internazionale del Turismo - Milano 9-11 February 2025
SANA Food - Bologna 23-25 February 2025
Italia Legno Energia - Arezzo March 2025
Horeca Next - Pordenone 10-12 February 2025
SANA Beauty - Bologna 20-23 March 2025
ZOOMARK - Bologna 5-7 May 2025
AUTOPROMOTEC - Bologna 21-24 May 2025
IPACK-IMA - Milano 27-30 May 2025
Pharmintech - Milano 27-30 May 2025
RIVE - Pordenone 5-7 November 2025
HOST - Milano 17-21 October 2025
SICUREZZA - Milano 19-21 November 2025
MADE EXPO - Milano 19-22 November 2025
Global Elevator Exhibition - Milano 19-21 November 2025
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