25.10.2018
Verona 24 October 2018 – Fieracavalli cuts the ribbon of the 120th edition, tomorrow.
First held at the end of the XIX century as an equestrian market, Fieracavalli this year celebrates the milestone of 120 editions at the Verona Exhibition Centre (25-28 October). Since 1898, the Show has accompanied the evolution of the role of horses through the country's history: from a work in the fields and means of transport, to trusted companion in sport, pet-therapy and outdoor life.
Today, Fieracavalli is one the most important international events in the sector, visited every year by 160,000 enthusiasts from more than 60 countries. The secret of such success lies in the ability to represent the entire sector thanks to a formula that combines breeding, sport and business - without forgetting tourism, entertainment and spectacular performances.
"2018 is a special date for Fieracavalli," says Maurizio Danese, President of Veronafiere. It is an important occasion for the Show - to which we owe the existence of the Verona Exhibition Centre - and a further incentive to work hard constantly to innovate formats and contents. Our ambition is to confirm this landmark event for the equestrian sector for another 120 years, promoting horses as through passion and economic activity."
The undisputed protagonists in Verona are always horses, with 2,400 head representing 60 breeds from all over the world brought to the Verona Show by 35 breeding associations. The halls dedicated to Italian biodiversity and the development of the Italian saddle horse play a central role every year, alongside those hosting Arabian, Spanish and Friesian breeds taking part in high-level morphological competitions.
The offering at Fieracavalli also includes everything for care and nutrition of horses, as well as equitation equipment. The commercial halls welcome more than 750 exhibiting companies from 25 countries, with the most prestigious international brands.
Exhibitors include manufacturers of stables and trailers for horse transport, saddles, clothing and stylish helmets. A great many innovations are presented at the show every year, such as the organic hay that stays moist, the backpack-airbag that protects riders' backs in the event of falls, the blanket-dryer for horses' coats, safety straps that prevent ankle injuries, not to mention a horse-sized treadmill for training and rehabilitation.
"Fieracavalli, while investing heavily in sport, tourism and entertainment, nevertheless keeps faith with its roots as a market," explains Giovanni Mantovani, CEO of Veronafiere. This year, the business area in Hall 6 was sold out as early as July, with exhibition space increased by 18%. This growth also involved the international nature of companies taking part, with those from Europe and Latin America posting an increase of 20%."
Yet Fieracavalli also has a sporting soul: the four days of the Show involves a calendar with dozens of competitions. The most expected event is undoubtedly Jumping Verona, the only Italian stage of the Longines FEI Jumping World CupTM that attracts international show jumping champions to Verona.
This year sees the debuts of the Fieracavalli 120 x120 Grand Prix, the competition involving 120 pairs to celebrate 120 years of the Show's history. There are also all the specialities linked with the world of cowboys, thanks to the Westernshow by Fieracavalli with barrel racing, pole bending, team penning and, for the first time, reining.
Equestrian tourism boasts 120,000 enthusiasts in Italy, in continuous growth, and has become an integral part of the Fieracavalli offering by bringing together the best proposals by travel agencies, farm holiday centres and stables. Fieracavalli also offers visitors the chance to plan and book all kinds of horseback holiday, in Italy and abroad, to discover the natural beauties and landscapes in various local settings.
Following the publication of the "Horseback Guide to Italy" together with the Italian Touring Club and patronage of the first master in equestrian tourism in Italy, Fieracavalli this year launches Horse Friendly, the first certification that, through its own brand, highlights and connects all the kinds of realities providing services for saddleback tourism.
Fieracavalli confirms its status as a Show always ideal for the whole family, thanks to the recreational-educational initiatives for children, including the Saddle Christening and the Fieracavalli Gold Gala titled "Anniversary" with stars of international equestrian art, or entertainment in the evening with "Fieracavalli Nights".
As ever, Fieracavalli invests considerable resources to safeguard animal welfare, which is assured during the event by appropriate facilities, an ethical commission and a technical-scientific committee.
This commitment is strengthened this year with the launch of the Fieracavalli Horse Training project that, for the first time, brings the world's top experts in the field of natural horsemanship to Verona. Collaboration with non-profit organisations continues to help horses rescued from abusive situations.
Za sve informacije o dodjeli državnih sredstava za sudjelovanje srpskih poduzeća na međunaronim sajmovima obratite se na RAS (Razvojna Agencija Srbije).
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