17.02.2016
Berlin 4th February 2016
Press release
Fruit&Veg System, opening doors to market
4 TO 6 MAY 2016
VERONA
Fruit & Veg System is an innovative event dedicated to the fruit and vegetable sector (to be held in Verona 4th - 6th May 2016). The event was conceived by Agrifood Consulting, in collaboration with Veronafiere, and was created with the intention of proposing (to the operators of the sector) a business model that involves all supply chain stakeholders in the globalisation of excellent fruit and vegetable production. It stems from the experiences already in use that have been acquired and capitalised upon by the Fruit & Veg System project, and is proposed not only as a B2B exhibition and training event, but also as a business tool for companies that can be adapted and replicated according to the needs of players in the sector.
With the involvement of all levels of the fruit and vegetable production business, from production to packaging via logistics, Fruit & Veg System represents the global fruit and vegetable industry as a whole. We organise this event with the aim of giving concrete answers to the real and specific needs of the market and the operators.
The programme
Fruit & Veg System revolves around a calendar of events that target the main issues of the global market. All events will be built on the three themes that underpin the identity of Fruit & Veg System: quality, certification, and research and development.
- Conference: "The logistics that make the system"
This is the main event of the conference because it represents a key factor in the process of the marketing of fresh produce, especially over long distances.
The conference aims to provide the concrete tools of the processes, in place or under development, of the internationalisation of businesses. It does this by providing analyses (such as trend analysis of consumption), as well as practical tools and insights related to the issues of refrigeration technologies and packaging, business services and logistics infrastructure.
The conference will be curated by Luca Lanini, Professor of Logistics and Supply Chain Management at the Catholic University of Piacenza and Cremona, who explains: "The central focus of this matter is inevitable, since added value and competitive advantage is created only through proper logistics management - even more so in international markets. In this context, we are preparing the port and airport areas to be able to strengthen the deals, the needs and perspectives that must now guarantee the sea and air transport system, the technologies applied to reefer containers, and intermodal systems as well as regulatory developments related to customs, for example. "
The results from the various tables of discussion that have taken place in recent months among industry insiders will also be proposed at the conference.
- Table Grape Symposium
The event will be hosted for the first time in Italy and will be implemented in collaboration with the University of Foggia, Turin, Palermo. It is historically the occasion when, at a global level, the situation of the table grapes sector (of which Italy is one of the leading manufacturers) is raised, from the point of view of science, production and marketing. The event will premiere in Fruit & Veg System.
- Conference on "Technology of the efficiency of plant engineering and packaging"
This is an appointment made in collaboration with Planex Srl, highlighting the state of the art technology of energy efficiency and processes.
The theme of innovation is one of the pillars underpinning the concept of Fruit & Veg System. The push in this direction is inevitable in the approach to new strategic global markets, such as the Far East.
- Focus on the bilateral Italy-China agreements
The intent of this conference - which comes from the comparison between the main operators of the two markets (institutional, political and market) - is to approach the giant Asian companies to understand the evolution of the trade agreements in force, and also the details of those already agreed to (such as those of the kiwi or citrus fruit). The objective is to facilitate the approach to this new market due to better understanding of it.
The entry points into China are increasing because of government policy that has created thirteen new free-trade zones in recent years, along the lines of Shanghai. For products eligible for free trade, the difficulty is always that customs paperwork can be problematic because each province has its own rules. However, an increasingly structured commercial link is being created between Italy and China, which is also based on innovative digital platforms and distribution. This brings us closer to this market, which has a high demand for quality products.
- The Taste Workshops
Courses on sensory techniques, sensory evaluation seminars, organised in collaboration with a global leading industry association, will take place during the weekend of Fruit & Veg System.
MŽ Consulting & Fairs
Poslovne storitve
Matjaž Žigon s.p.
Head Office:
Grčarevec 8
1370 Logatec
Slovenien
Tel.: +386 (0)1 750 94 90
E-mail: info@mz-consulting.org
Turkey Office:
Fenerbahçe Mh. Dalyan Aralığı Sk.
Emek Apt. No:13 D:2 Kadıköy 34726
İstanbul Türkei
Tel.: +90 532 5214849
E-mail: hilal@mz-consulting.org
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PTE - Milano 22-24 January 2025
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RIVE - Pordenone 5-7 November 2025
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SICUREZZA - Milano 19-21 November 2025
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