For more than thirty years, SICUREZZA has reflected the industry and its evolution, rising to the challenges of a dynamic and ever-changing sector. Today’s challenges span the increasing use of IP and ever-closer integration between physical and logical security. The next event showcases a new phase in the evolution of security: customized solutions for every sphere of application in an increasingly interconnected world that is looking to exploit the opportunities of the Internet of Things, which blurs the line between physical security and IT security. All of the latest developments in the industry are being showcased at SICUREZZA, from video surveillance to anti-intrusion, access control and crime prevention, against the backdrop of a continually-evolving market and growing interest in synergic sectors that are more and more adjacent to the security world. Information and big data, the Internet of Things, drones, fire prevention (detection and extinction), Building Automation and Smart Building will be part of the event.
A JOURNEY TOWARDS INTERNATIONALIZATION
SICUREZZA is becoming a key event for Eastern Europe and the Mediterranean basin, offering companies real international opportunities through partnerships, strategies and targeted initiatives:
TOP HOSTED BUYERS SICUREZZA has boosted investment in selecting the best qualified investors and those with the most spending power, from areas of business interest. In 2015, 130 top hosted buyers from 31 countries took part, leading to 1,000 meetings with exhibitors. In 2017, the plan is to have 200 top buyers.
AGENTS' NETWORK SICUREZZA uses the extensive Fiera Milano agent network, spanning the world's leading countries, to contact and select top hosted buyers and foreign exhibitors.
PARTNERS SICUREZZA has created - and continues to expand - a partner network specifically to increase knowledge of your company in international markets and build relations and synergies with events in key markets.
FIERA MILANO'S INTERNATIONAL EXHIBITIONS The Fiera Milano Group is also a leader in the Security & Safety sector in Latin America, directly organising key industry trade fairs in Sao Paulo in Brazil. These events provide a unique, strategic opportunity for companies to boost their international growth.
COMMUNICATION INITIATIVES SICUREZZA has media partnerships with leading foreign trade publications, plans advertising campaigns, and invests in the web (direct marketing and social media). Journalists from leading foreign media outlets are invited to SICUREZZA and, every event, the interest from such organisations grows.
If you come from Alpe-Adria region or Turkey and you want to exhibit at Sicurezza or get the invitation for the professional visit please contact us and we will assist you.